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Coca-Cola debuts Full Throttle Coffee

BY Alaric DeArment

ATLANTA Nature’s energy drink—the hot, black kind that millions of Americans enjoy every morning—and carbonated energy drinks will soon become one.

Coca-Cola announced Friday that it will begin selling Full Throttle Coffee in the southeast and Pacific Northwest this month and then sell it around the country in August.

The drink combines the Full Throttle formula with Colombian Arabica coffee and is available in 15-ounce cans in mocha, vanilla and caramel flavors.

Other Full Throttle energy drinks include Full Throttle Original, Full Throttle Unleaded, Full Throttle Demon and Full Throttle Fury.

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Tic Tac’s website asks visitors to vote for favorite ‘Tic Tac Moment’

BY Adam Kraemer

NEW YORK Tic Tac’s latest contest, in which consumers were asked to submit a 30-second video to the Tic Tac Web site, has entered its second stage as the public can now vote on a favorite clip.

Visitors to www.Miterntainment.com can view more than 45 “Tic Tac Moment” entries—the company describes a “Tic Tac Moment” as a feeling of joy, exhilaration, refreshment or something similar produced as a result of consuming a Tic Tac mint—and vote before July 3 to pick 16 semifinalists.

A panel of judges will then choose the winners. The grand-prize winner will receive $10,000 and the first-prize winner will earn a $1,500 Best Buy gift card.

Tic Tac kicked off the promotion in April with in-store displays and free in-store “Mintertainment” guides, which featured manufacturer coupons and a T2 All Access card, which offered discounts on restaurants, movie rentals and snacks, according to reports.

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Dibs releases single-serving bite-sized ice cream snacks in a bag

BY Jenna Duncan

OAKLAND, Calif. For added portability and ease in snacking, Dibs has released its chocolate-shelled ice cream snacks in single-serving bags, the company said.

“Today’s snackers lead fast-paced lives,” Jennifer Eiseman, Dibs Brand Snacks brand manager said in a statement released to media. “In this new portable format, what’s not to love? Dibs Snack Bag is the perfect solution for that irresistible craving around the clock.”

Dibs Bite-Sized Ice Cream Snack Bags come in boxes of 10 and are available grocery and retail stores across the United States. They come in two flavors: Nestle Crunch and vanilla and boxes retail for $4.99 to $5.99.

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