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Coca-Cola cuts price of 7.5-oz. mini can

BY Allison Cerra

ATLANTA — Coca-Cola has reduced the price of its mini cans.

The new recommended pricing for an 8-pack of Coca-Cola mini cans, which are 7.5 oz. each, will reduce the average price for the package to just under $3. This makes the per can cost comparable with that of the typical price of a 12-oz. Coca-Cola can fridge pack.

"We are constantly listening to our consumers as we strive to provide them with the right Coca-Cola beverage in the right package and price point, for the right occasion," Coca-Cola North America president and general manager Katie Bayne said. "Consumers today want affordable options for their favorite beverages. And the new mini can pricing makes it even easier for consumers to enjoy the great taste of their favorite Coca-Cola beverage even when they want a little less."

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Coca-Cola, UN Women enter collaboration to support economic empowerment among women

BY Allison Cerra

NEW YORK — Coca-Cola has teamed up with United Nation’s organization UN Women to promote women’s economic empowerment.

The partnership, which stems from UN Women’s strategic plan and Coca-Cola’s 5 By 20 initiative — which looks to enable the economic empowerment of 5 million women entrepreneurs across the Coca-Cola value chain by 2020 — will help develop and implement programs to help break down barriers for female entrepreneurs in the small businesses that the Coca-Cola system touches. In addition, the organizations will collaborate to provide increased access to business skills training, financial services and support networks of peers and mentors.

“We believe there is no better time to invest in women as engines of economic growth and sustainable development. Women are the fastest-growing economic force, and no business or economy will be able to grow without them,” Coca-Cola chairman and CEO Muhtar Kent said. “This partnership with UN Women, which leverages their extensive expertise, will greatly impact our efforts to enable the empowerment of women around the world.”

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FMI, GMA put ‘facts up front’

BY Allison Cerra

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry’s front-of-pack nutrition labeling system.

The groups renamed the Nutrition Keys system to Facts Up Front, which is designed to help consumers make informed purchasing decisions, while also providing valuable information about "nutrients to encourage" — nutrients essential for a balanced diet — as well as those currently underconsumed by most Americans, the organizations said.

As part of the campaign launch, FMI and GMA also have launched a website, FactsUpFront.org.

"The food and beverage industry is committed to providing consumers with the products, tools and information they need to achieve and maintain a healthy diet and active lifestyle," GMA president and CEO Pamela Bailey said. "Through our $50 million comprehensive, multifaceted consumer education campaign, we will bring the Facts Up Front program alive for consumers and help them understand and use this important new tool."

Added FMI president and CEO Leslie Sarasin, "The food retail industry is committed to feeding families and enriching lives by providing customers with the information they need to make healthy choices. The Facts Up Front icons move key nutritional information into full view, helping busy shoppers more easily make the most informed dietary decision they can for their families."

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