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Coca-Cola combines marketing, activism in new can design

BY Lesley Thulin

NEW YORK — Coca-Cola is removing labels from its cans in Middle Eastern Countries to teach tolerance until the end of Ramadan, a Muslim holiday ending July 17. The new design is part of Coca-Cola’s “Let’s take an extra second” campaign, which aims to promote tolerance.

The red cans, which do not display the words “Coca-Cola,” feature only the company’s signature ribbon and the sentence, “Labels are for cans, not people.” 

Citing a statistic that people form prejudices within seven seconds, the company released an accompanying video that features six strangers speaking in a dark room. Throughout the conversation, they make judgments about each other’s appearances, which are all disproved when the lights turn on. Watch the video above to get an idea of what the campaign is trying to do. 

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Mars survey finds ice cream is Americans’ favorite summer food

BY Lesley Thulin

HACKETTSTOWN, N.J. — In honor of National Ice Cream Month, Mars Ice Cream has released survey that revealed that 65% of Americans say ice cream is one of their favorite foods to eat during the summer. 

Conducted among more than 2,000 adults in June, the survey said that more than any other age group, millennials call ice cream their favorite summer food. The summer standby wins over burgers (63%), hot dogs (52%) and ribs (45%).

“Summer is synonymous with ice cream,” Flip Block, Mars Chocolate North America’s marketing director, said.

48% of millennials choose to eat their ice cream in bed while watching TV, while 18% of Americans choose to eat it on the go.

Mars’ portfolio  of ice cream treats includes Dovebar, Twix, Milky Way and Snickers ice cream bars, M&M'S ice cream cookie sandwiches and Starburst sorbet bars.

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Lay’s, Nick Lachey to name four finalists in ‘Do Us A Flavor’ contest

BY Lesley Thulin

 

PLANO, Texas — Lay’s potato chips will announce the four finalists who will be competing for a $1 million prize in its “Do Us A Flavor” contest in mid-July, with the help of TV personality and recording artist Nick Lachey.

The contest invited fans to pitch a flavor name, up to three ingredients, a chip style and a location-based inspiration for their submissions. Submissions from this year’s four finalists will be fully developed, brought to stores and voted on by consumers.

"This contest has had incredible success in the U.S. and around the world, and it continues to be a blockbuster hit with our fans," Jeff Klein, Frito-Lay North America’s VP of marketing, said. "This time around, we added a unique new twist to really celebrate the diversity of flavors throughout the country in a big way.”

The three runners-up will win $50,000 in prize money, with the grand prize winner taking home either a $1 million
check or one percent of their flavor's net sales for the period of July 15, 2015 through July 15, 2016.

Lachey, who co-owns Lachey’s, a sports bar located in Cincinnati that serves American cuisine, will reveal the winning flavor in the fall. In the next few months, he will tour the country with Lay’s to celebrate the four finalists’ submissions.

"Throughout my career, I've spent months traveling the country performing and meeting millions of fans,” Lachey said. “As part of that experience, I've had the opportunity to take in the local tastes of cities and towns across America. Now I get to head out on another incredible, cross-country journey.”

Before the four finalists are announced, Lay’s plans to debut an oversized vending machine in Los Angeles that will contain the four finalist flavors in mystery packaging and offer fans the opportunity to guess what flavors they taste. Lay’s will also offer clues about the flavors and the locations that inspired them via social media.

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