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Coca-Cola celebrates London 2012 Olympic Games with latest campaign

BY Allison Cerra

ATLANTA — Coca-Cola is giving fans a chance to get an insider’s look at Team USA through its London 2012 Olympic Games campaign.

As part of the campaign, Coca-Cola has rolled out limited-edition packaging for its beverages. The specially designed cans and fridge packs showcase action-shot silhouettes of Coca-Cola 8-pack of athletes, including: David Boudia (diving); Henry Cejudo (wrestling); Marlen Esparza (boxing); John Isner (tennis); Shawn Johnson (gymnastics); Jessica Long (paralympic swimming); Alex Morgan (soccer) and David Oliver (track and field). The athletes also are highlighted in eight new ads, which have debuted across the networks of NBCUniversal.

The campaign also is supported with online engagement and promotions; a Coca-Cola Times Square billboard that will feature fans’ photos and messages, which will debut on July 18; and more. Additional information can be found on Coca-Cola’s website.

"The new work captures the individual stories of support of our athletes on their Olympic journeys," said Katie Bayne, president and general manager of sparkling beverages at Coca-Cola North America. “Just like Coke, the energetic stories are all about patriotic optimism.”

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CVS Caremark board OKs quarterly dividend

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark announced on Thursday that its board of directors has approved a quarterly dividend.

The board approved a quarterly dividend of 16.25 cents per share on the common stock of the corporation, payable Aug. 3 to holders of record on July 23.
 

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June sales rise for Costco

BY Allison Cerra

ISSAQUAH, Wash. — Costco Wholesale reported net sales of nearly $9.2 billion for the month of June, an increase of 6% from the similar period last year.

Overall comparable sales for the period were 3%. U.S. comps also were 3%, while international comps were 2%.

Both year’s five-week periods included 34 days in the U.S. and Canada (U.S. warehouses closed Memorial Day; Canadian warehouses closed July 1, Canada Day).

For the 44 weeks ended July 1, Costco reported net sales of about $80.5 billion, an increase of 10% from $73.4 billion during the similar period last year.

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