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Coca-Cola to bring Core Power to masses

BY Allison Cerra

CHICAGO — Coca-Cola announced it will distribute a dairy product that is produced and marketed by Fair Oaks Farms Brands, a collective of American family farmers.

Core Power, originally marketed as Athletes HoneyMilk in Colorado and Texas, initially will be delivered in select markets via Coca-Cola Refreshments’ distribution system. The protein milkshake, made with real milk and honey, is lactose- and gluten-free. Core Power will be available in 26-g and 20-g protein versions and such flavors as honey, chocolate, vanilla and strawberry banana, and is packaged in 11.5-oz. recyclable plastic bottles.

"At Coca-Cola we believe in providing a wide range of options that help empower consumers to make the beverage choice that best suits their lifestyle, occasion and need," said Julie Francis, chief commercial officer at Coca-Cola Refreshments. "Lending our distribution and marketing expertise to help deliver new Core Power to consumers is another way to provide customers and consumers with additional beverage choices."


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Lansinoh TheraPearl 3-in-1 Breast Therapy packs provide relief for breast-feeding moms

BY Allison Cerra

ALEXANDRIA, Va. — Lansinoh Labs has partnered with TheraPearl to create a first-of-its-kind solution for breast-feeding moms that delivers 360 degrees of relief in a unique cold, warm and hot therapy pack that conforms to the breast.

Lansinoh TheraPearl 3-in-1 Breast Therapy packs feature TheraPearl’s proprietary Pearl Technology developed by a doctor and patient team to mimic the age-old remedy of using a frozen bag of peas to relieve pain. How it works: The reusable, nontoxic, and BPA and phthalate-free packs are filled with "pearls" that retain any desired temperature for 20 minutes and can be used by breast-feeding moms to help with the following issues:

  • Reduce engorgement: Easily stored in freezer, cold Lansinoh TheraPearl 3-in-1 Breast Therapy packs helps reduce swelling and relieve engorgement;

  • Soothe mastitis and plugged ducts: Heated briefly in a microwave and used hot, Lansinoh TheraPearl 3-in-1 Breast Therapy packs help soothe mastitis-related discomfort and plugged ducts; and

  • Reduce pumping time: For breastfeeding moms who choose to also pump, Lansinoh TheraPearl 3-in-1 Breast Therapy packs used warm may help encourage let-down and reduce the time moms spend pumping. A recent study found that warming the breast can decrease expression time and increase milk available. Each pack is fitted with a snap closure, so moms can fasten it around their breast pump flanges to use during their pumping session.

The new product is being featured at this week’s National Association of Chain Drug Stores’ Marketplace conference.

"We are delighted to partner with TheraPearl to make this solution possible. This is the first product of its kind that offers breast-feeding moms a significantly advanced, modern solution for pain relief that can finally replace the well-known ‘bag of frozen peas’ home remedy," said Gina Ciagne, certified lactation counselor and senior director for professional relations at Lansinoh.

Currently available online at Diapers.com for a suggested retail price of $13.99, Lansinoh TheraPearl 3-in-1 Breast Therapy will be sold in many retail chains across the country, including Target, Babies ‘R Us, CVS/pharmacy, Walgreens and Buy Buy Baby. As part of the launch, Lansinoh is offering a $1 coupon for any Lansinoh TheraPearl 3-in-1 Breast Therapy purchase through Oct. 31.

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Lewis Drug celebrates 70th anniversary

BY Antoinette Alexander

SIOUX FALLS, S.D. — Lewis Drug is celebrating its 70th anniversary — a milestone that can be attributed, in part, to its willingness to embrace change.

“One of the most important things I learned about the retail business is that you need to change. You need to keep yourself fresh and creative, and things will work out,” said Mark Griffin, president and CEO of Lewis Drug, which currently operates more than 30 locations. “Obviously, in 70 years, things worked out well and we continue to evolve.”

The philosophy is paying off. Not only is the regional player celebrating seven decades, but Lewis Drug also is having its best year to date in the history of the company. It is commemorating 70 years through promotional materials and block parties.

Established in 1942 as the first self-service drug store in South Dakota and the surrounding region, Lewis Drug’s history runs deep, but its long-standing commitment to serving its customers through a broad assortment of merchandise runs even deeper.

“We are a drug store that was never a traditional drug store. We were promotional oriented and also seasonally oriented from the get-go, and we still have that trademark at Lewis,” Griffin said. “Pharmacy will always be our trademark, but we are so much more than a traditional drug store.”

Lewis Drug’s vast assortment, which includes such items as gas grills, flat screen TVs and portable DVD players, didn’t happen by accident. Griffin attributed it, in part, to his father’s background with Skaggs Cos. “I think the way he came up, he noticed that trying new things continually, in the long run, worked out and that drug stores should be more than a pharmacy counter,” Griffin said. His father, John Griffin, passed away in 1986.

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