CENTER STORE

Coca-Cola announces debut of new bottle design in select cities

BY Jenna Duncan

BIRMINGHAM, Ala., and CHATTANOOGA, Tenn. Two U.S. cities will be the launch sites of Coca-Cola’s newly redesigned, “iconic contour” two-liter bottle, Coca-Cola Company has said.

Coca-Cola said that it selected Birmingham and Chattanooga to launch the contoured bottles because of their “long-standing loyalty to the soft drink,” and because bottler Coca-Cola United is located in Birmingham.

Coca-Cola also said the new “iconic” shape of the two-liter bottle was selected over a straight version in consumer tests. The company said that consumers reported the contoured bottle is easier to hold and pour from, and they said the new design would boost sales.

The new bottle debuts in stores today. All of Coca-Cola’s brands will soon be available in the new bottle.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Hershey to sponsor Batman-themed sweepstakes

BY Alaric DeArment

NEW YORK Contestants in a Hershey sweepstakes beginning July 18 will have a chance to win a Batman motorcycle.

The grand prize in the “Find the Bat-Signal and Win” sweepstakes is an MV Agusta F4, hand-built in Italy, has a black paint job and a Batman silhouette, and is worth $35,000. Runners-up will get $4,000 Panasonic home theater systems and $500 Joker Henchman masks.

Hershey will begin selling Batman-themed Reese’s cups and Kit Kat bars. Contestants who find the Bat Signal printed on the inside wrappers of the Reese’s and Kit Kat candies will win instantly.

The odds of winning the grand prize are one out of 13.93 million, according to Hershey.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Oh Mama! creates ginger ale formulated for pregnant women

BY Jenna Duncan

BALTIMORE To help with pangs of morning sickness, Oh Mama! Has announced the launch of a new ginger ale specially formulated for moms-to-be.

Oh Mama!’s Ginger Ale Elixir, a beverage infused with ginger, lemon and B vitamins and fortified with folic acid, was created by mother-of-three, Beth Vincent. Vincent explained that she worked with morning sickness and perinatal nutrition specialists to create the ginger ale in order to help women feel more at ease during the months of pregnancy.

“Ginger and ginger ale [have] been used for eons to calm stomachs, so I customized the drink to meet the specific needs of pregnant women,” Vincent said.

Oh Mama! also makes a line of nutrition bars with DHA for expecting women in flavors peanut butter, frosted white raspberry and frosted white lemon.

Oh Mama! Ginger Ale Elixir is available in 8.3 fluid ounces cans by the 24-can case on Amazon.com and retails for $39.43. It is also at Babies ‘R’ Us retail locations; 4-packs retail for about $6.99 to $7.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?