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Coca-Cola announces debut of new bottle design in select cities

BY Jenna Duncan

BIRMINGHAM, Ala., and CHATTANOOGA, Tenn. Two U.S. cities will be the launch sites of Coca-Cola’s newly redesigned, “iconic contour” two-liter bottle, Coca-Cola Company has said.

Coca-Cola said that it selected Birmingham and Chattanooga to launch the contoured bottles because of their “long-standing loyalty to the soft drink,” and because bottler Coca-Cola United is located in Birmingham.

Coca-Cola also said the new “iconic” shape of the two-liter bottle was selected over a straight version in consumer tests. The company said that consumers reported the contoured bottle is easier to hold and pour from, and they said the new design would boost sales.

The new bottle debuts in stores today. All of Coca-Cola’s brands will soon be available in the new bottle.

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Nonni’s Biscotti hopes to sweeten up cookie aisle with new flavors

BY Jenna Duncan

TULSA, Okla. Nonni’s Food Co., the maker of Nonni’s Biscotti, has announced the launch of two new biscotti flavors; caramel latte and mint cioccolati. The company said that it hopes to further growth in the cookie aisle.

Matt Duffy, Nonni’s marketing manager said in a release, “Due to unprecedented growth and consumer demand, Nonni’s Biscotti is expanding our line to include these delicious new flavors. Although cookie category sales have been generally flat for the past three years, Nonni’s Biscotti continues to generate phenomenal sales. The continued success of Nonni’s Biscotti is a result of our ongoing dialogue with the consumer, which helps us anticipate and meet their needs for flavor, portability and taste.”

Nielsen reported that Nonni’s Biscotti sales were up 38 percent in 2007 which reportedly accounted for 85 percent of the total growth in biscotti sales. The company said it expects sales to increase even further in 2008.

In addition to Nonni’s Biscotti, Nonni’s Food Co. also has New York Style brand pita chips and bagel chips and Old London melba toast snack crackers. Nonni’s products can be found at select grocers and premium food retailers.

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Hershey to sponsor Batman-themed sweepstakes

BY Alaric DeArment

NEW YORK Contestants in a Hershey sweepstakes beginning July 18 will have a chance to win a Batman motorcycle.

The grand prize in the “Find the Bat-Signal and Win” sweepstakes is an MV Agusta F4, hand-built in Italy, has a black paint job and a Batman silhouette, and is worth $35,000. Runners-up will get $4,000 Panasonic home theater systems and $500 Joker Henchman masks.

Hershey will begin selling Batman-themed Reese’s cups and Kit Kat bars. Contestants who find the Bat Signal printed on the inside wrappers of the Reese’s and Kit Kat candies will win instantly.

The odds of winning the grand prize are one out of 13.93 million, according to Hershey.

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