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Coca-Cola adds Honest Tea to portfolio

BY Allison Cerra

ATLANTA — Three years after purchasing a minority stake in Honest Tea, an organic bottled tea company, Coca-Cola said it has exercised its option to acquire the remaining portion of the company.

Financial terms of the transaction were not disclosed, but Coca-Cola did note that Honest Tea would continue its operations outside of Bethesda, Md., and will continue to operate as a stand-alone business. Honest Tea will be led by current CEO Seth Goldman, his management team and current Honest Tea employees.

"When we made the investment in Honest Tea, we did so because we saw that it had great potential to be a significant brand of the future. Three years after, the brand truly reflects where consumer demand is today, and we are excited about being on the verge of still more growth,” said Deryck van Rensburg, president and general manager of venturing and emerging brands at Coca-Cola North America.

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Coca-Cola expands marketing efforts for Seagram’s

BY Allison Cerra

ATLANTA — Coca-Cola is expanding the reach of its Seagram’s line of beverages across the United States.

The beverage giant said it would begin a several-phase marketing strategy for Seagram’s, beginning with new radio and out-of-home advertisements for Seagram’s ginger ale.

“While ginger ale and mixers are favorite beverage choices for many adults, they weren’t fully available offerings in the Coca-Cola portfolio of beverages,” said Caren Pasquale Seckler, VP sparkling flavor brands at Coca-Cola North America. “By making the Seagram’s brand more readily available, we can ensure when people reach for ginger ale or mixers for both every day enjoyment and for social celebrations, they choose Seagram’s.”

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Samuel Adams’ Imperial line now includes scotch-style ale

BY Allison Cerra

BOSTON — Samuel Adams is sprucing up its Imperial lineup of beers with a new scotch-style ale.

New Samuel Adams Wee Heavy is inspired by the Scottish tradition of naming ales for their strength. The new ale weighs in at 10% alcohol by volume, twice that of the average beer. Samuel Adams suggests that the beer be enjoyed like a fine wine.

"As we did with the original three Imperial Series brews, Double Bock, Imperial White and Imperial Stout, we challenged ourselves to test the limits of a beer style and create a more intense version," said Samuel Adams founder and brewer Jim Koch. "Wee Heavy is not your traditional scotch ale; we used bigger, bolder ingredients to boost the style’s flavor."

Alongside the rest of the Imperial Series brews, Samuel Adams Wee Heavy now is available nationwide at a suggested retail price of $9.99 per four-pack.

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