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Clorox, Vme encourage germ prevention through ‘Hogar + Sanito en Tres Pasitos’

BY Allison Cerra

OAKLAND, Calif. — Clorox has partnered with Spanish television network Vme in an effort to encourage germ prevention among Hispanic consumers.

The "Hogar + Sanito en Tres Pasitos" campaign encourages Hispanic consumers to take part in the following three steps: get a flu shot, wash their hands and disinfect surfaces. The campaign also includes a specially commissioned song called "Hogar + Sanito en Tres Pasitos," composed by children’s music author Suni Paz and performed by Vme’s TuBebe host, Minerva Borjas, as part of two musical video vignettes that will feature Borjas and the characters from the famous Spanish cartoon series, "Las Tres Mellizas Bebes." The vignettes are airing on Vme and Clorox Latino’s Facebook page now through March.

"We thought the ‘Hogar + Sanito en Tres Pasitos’ song would be a unique and fun way for parents to entertain and teach their kids how to help keep the flu and cold viruses away," Clorox marketing manager Jay Stilwell said. "With this educational campaign, we hope to reach millions of Hispanic families as part of Clorox’s commitment to help create a healthier home for families across the country."

More information about the "Hogar + Sanito en Tres Pasitos" campaign can be found here and on the Clorox Latino Facebook page.

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EnLiven expands probiotic yogurt offering

BY Allison Cerra

CLEVELAND — A line of probiotic yogurt exclusively sold at Walmart has added new items to its lineup.

Ganenden said its EnLiven yogurt brand now includes new single-serve 6-oz. yogurts with probiotics in five varieties, including plain, blueberry, peach, strawberry and vanilla.

Suggested retail price is 78 cents per cup.

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Molson Coors appoints chief people, legal officer

BY Allison Cerra

DENVER — Molson Coors has combined two senior positions on its executive leadership team into one.

The company said its chief legal officer Samuel Walker now will serve as chief people and legal officer. Molsons Coors’ current chief people officer, Ralph Hargrow, is stepping down from his role to pursue other career opportunities.

Walker has served as VP and global chief legal officer since the merger of Molson and Coors in 2005. Previously, he was U.S. and worldwide chief legal officer and group VP at Coors Brewing Co. since 2002.

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