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Clorox takes to Vine to showcase new bleach

BY Ryan Chavis

OAKLAND, Calif. — Clorox bleach is breaking some rules in celebration of Mercedes-Benz Fashion Week, revealing a  “Cloey De La Rox” line of undies via social media platform Vine for an underwear fashion show. The makers of Clorox are using the social media initiative to highlight the benefits of the brand's new Clorox Smart Seek Bleach, which enables white clothes as well as whites with a bit of color to be thrown into the same bleach load. 
 

“Clorox bleach has been trusted to keep your whites white for generations, but fashion and laundry routines have changed,” said Katie Keil, associate director of marketing for Clorox. “Now, with Clorox Smart Seek Bleach you can use the bleach brand you’ve always trusted to keep both whites and whites with a little bit of color bright and clean in the same laundry load, saving you time and money.”
 
Clorox Smart Seek Bleach is safe on most prints, patterns and trims on white garments when used as instructed. It is available in 55-oz and 116-oz bottles in Fresh Meadow and Clean Linen scents. 

 

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Walgreens makes commitment to helping smokers quit

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Wednesday shared its commitment to helping smokers quit the habit altogether. "We believe that if the goal is to truly reduce tobacco use in America, then the most effective thing retail pharmacies can do is address the root causes and help smokers quit," Walgreens stated. 
 
With about 250,000 retail establishments selling tobacco products in America today, retail pharmacies comprise only 4% of overall tobacco sales, Walgreens noted. A retail pharmacy ban on tobacco sales would have little to no significant impact on actually reducing the use of tobacco.
 
"Our goal is to help get the U.S. smoking rate, which has leveled off at around 18% of the adult population for a decade, moving lower again," Walgreens stated. The U.S. Centers for Disease Control and Prevention has said that nearly 68% of adult smokers in America want to quit completely. And nearly 43% of smokers in 2010 stopped for more than one day because they were trying to quit.
 
"As the U.S. retail pharmacy leader and healthcare partner in offering smoking cessation programs, products and initiatives, Walgreens is well positioned and committed to offering consumers alternatives and solutions to help change behavior and quit smoking. We provide a convenient, seamless, one-stop, quit-smoking strategy that we believe can make the difference in successfully quitting for the nearly 68% of adult smokers in America who want to quit completely," the company added.
 
Walgreens' Balance Rewards for healthy choices program offers smoking cessation content and tools on Walgreens.com, individual support through the Walgreens online Pharmacy Chat and tools to enable participants to track their progress toward smoking cessation while earning Balance Rewards points. Balance Rewards for healthy choices is the first community pharmacy program that includes behavior change training based on noted psychologist Dr. B.J. Fogg’s Tiny Habits method, Walgreens noted. The training provides pharmacists and Walgreens online Pharmacy Chat agents with the knowledge and resources needed to provide wellness coaching.
 
Pharmacy Chat supports participants by helping them better understand the path to smoking cessation, including setting a quit date, optimally using over-the-counter and prescription medications and utilizing other tools and supports.
 
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J.Fisher says:
Sep-12-2014 10:05 am

Walgreens is missing the point. CVS did not remove Tobacco products only to try to drive down the occurance of Lung Cancer. CVS is telling the public they won't participate in prolonging this addictive and unhealthy behavior.

A.McKusick says:
Sep-05-2014 07:25 am

I think that Walgreen's greed has overtaken them. A 4% reduction in lung cancers and COPD would be lauded in most other circles.

B.Wolford says:
Sep-05-2014 03:51 am

Thank you

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Dr. Fresh introduces new Firefly Star Wars Ready Go Brush

BY Antoinette Alexander

NEW YORK — Debuting ahead of the 2015 release of the newest Star Wars film “Star Wars Episode VII,” is the new Firefly Star Wars Ready Go Brush for Dr. Fresh.

To help children develop healthy brushing habits, the toothbrush flashes successively green, yellow and red like a traffic light to get children to brush the dentist recommended time. For the first 30 seconds, the light flashes green for “go.”  Then, the light changes to yellow to signal to “continue” brushing.  When the red light comes on, the user can “stop” brushing.  The cycle is then repeated for the second row of teeth.

Star Wars characters are featured on the toothbrush handle, available in both Yoda and Darth Vader. The toothbrush also features a suction cup on the bottom of the brush to hold it firmly upright, keeping the bristles clean, dry and out of contact with moisture and germs on the sink.

The new Firefly Star Wars Ready Go Brush has a suggested retail price of $3.49 and is available at such retailers as Wal-Mart, Five Below, Kroger, Shopko and Wakefern.
 

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