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Clorox Professional Products introduces hydrogen peroxide cleaner disinfectant wipes, spray

BY Allison Cerra

OAKLAND, Calif. — Clorox’s Professional Products division has launched a new line of ready-to-use, one-step cleaner disinfectants engineered with a patented activated hydrogen peroxide formula.

New Clorox Healthcare hydrogen peroxide cleaner disinfectant wipes and spray are noncorrosive, compatible with many healthcare surfaces and medical equipment, and are recommended for daily surface disinfection facility-wide, Clorox said. The products feature activated hydrogen peroxide and are designed to kill an array of bacteria and viruses in 30 seconds to one minute, including S. aureus, K. pneumoniae, A. baumannii, P. aeruginosa and Enterobacter aerogenes. The products also are registered with the Environmental Protection Agency.

The line officially will launch in March.

"Healthcare professionals told us they needed disinfectants that work fast and are efficient, compatible with healthcare surfaces and comfortable for use by cleaning staff as well as around patients," said Beata Grabowski, director of marketing at Clorox Professional Products. "We listened to our end users and created a technical breakthrough in daily disinfection, offering speed, compliance, value and excellent product aesthetics to help healthcare professionals fight healthcare-associated infections."

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Simply Orange introduces new sweet, tart juice drinks

BY Allison Cerra

APOPKA, Fla. — Simply Orange has added two beverages to its lineup.

Simply Cranberry Cocktail and Simply Lemonade with Mango are made with all-natural ingredients and use only not-from-concentrate juices, the company said. Both flavors will be available 59-oz. carafes, while Simply Cranberry Cocktail also is available as a 13.5-fl.-oz. single-serve size.

Simply Cranberry Cocktail and Simply Lemonade with Mango beverages now are available in the refrigerated section of stores nationwide.

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Troop Fuel salutes veterans

BY Allison Cerra

CHICAGO — A new line of patriotic beverages has hit the market.

Troop Fuel is a line of caffeinated beverages, which tout 55 mg of caffeine and a blend of blend of vitamins and nutrients. The brand’s name reflects its mission to thank and support those who have served in the U.S. Armed Forces.

As part of its mission, Troop Fuel is donating 10% of its sales to veteran’s causes, including the National Guard Emergency Relief Fund, the Wounded Warrior Project, Wheelers4Warriors and Troop Vision, Troop Fuel’s own nonprofit organization whose goal is eradicating veteran homelessness by 2017.

Available in original and sugar-free varieties and packaged in 12-oz. Rexam Sleek cans, Troop Fuel currently is available at select retailers in Arizona and Alabama and will continue to roll out nationwide.

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