Clorox looks to change the way consumers clean with new formula
OAKLAND, Calif. — Surfaces can now be kept cleaner and laundry much whiter than before with the new and improved Clorox Regular Bleach, with Cloromax Technology. This new formula not only repels stains quicker than before, but also works to keep surfaces looking better reducing soil adhesion, the company said.
Time spent cleaning can now be cut in half due to this new patented technology of polymers that not only kills 99% of germs and bacteria, but also protects surfaces in the bathroom, kitchen or any other room by forming a protective shield around them that repels stains when used as directed.
“People love Clorox bleach because they can trust it to tackle their toughest messes and stains. Now, when you use Clorox Bleach with Cloromax Technology, you get a powerful clean plus added protection for your surfaces,” Clorox associate director of marketing Gabriele Amtmann said. “It makes clean up quicker and easier, so messes don’t slow you down.”
Clorox Regular Bleach with CloromaxTechnology is now available nationwide and online in 16-oz., 30-oz., 64-oz. and 121-oz. sizes. Consumers will be able to easily identify the product by the shield placed on the bottle. The proper dilution and usage for surfaces, laundry and disinfections also have changed but will be provided on the labeling.
Kroger promotes EVP merchandising to EVP and COO
CINCINNATI — Kroger Monday afternoon named its executive leadership team to support the company's Restock Kroger Plan.
"Kroger is fortunate to have a leadership team that combines deep experience with creative new talent as we strategically reposition the company through our Restock Kroger Plan," stated Rodney McMullen, Kroger's chairman and CEO.
Fred Morganthall, Kroger's EVP retail operations, will retire after 31 years of service, effective Nov. 30. Mike Donnelly, currently Kroger's EVP merchandising, will assume responsibility for both operations and merchandising as EVP and COO, effective Nov. 1.
Kroger's key lines of business continue to be led by three EVPs who are driving execution of Restock Kroger: Donnelly, Mike Schlotman, who serves as EVP and CFO, and Chris Hjelm, who serves as EVP and chief information officer.
Mike Donnelly Named EVP and COO
"Mike and his team will help us redefine the food and grocery experience for customers and drive sales," McMullen said. "By bringing merchandising and operations together under Mike's leadership, we will build synergies between our teams and accelerate our efforts to establish a truly seamless customer experience."
Donnelly began his career at Fry's Food Stores in California in 1978. He advanced to several leadership positions at Fry's, including district management. He was named VP merchandising for Fry's in 1995 and promoted to president of the Fry's division in 2000. He has served as Kroger's SVP drug/GM, president of the company's Ralphs division and SVP merchandising before being promoted to his current position in 2015.
Fred Morganthall to Retire after 31 Years of Service
Morganthall will retire from the company after 31 years of service, and 44 years in the food industry.
"There are few people in our industry as widely respected as Fred," McMullen said. "He worked tirelessly to establish the Harris Teeter brand and, after our merger, to help position Kroger for future success. We've all benefited from Fred's passion for grocery retail and operational excellence. We are grateful for Fred's distinguished service and many contributions to Kroger and Harris Teeter, and we wish him and his family all the best."
Morganthall's professional life began at Procter & Gamble in 1973. His career in grocery retail began in 1978 at Spartan Stores in Grand Rapids, Mich., where he was responsible for grocery, frozen and dairy purchasing as well as general merchandise and beauty care. In 1986, he joined Harris Teeter as director of grocery merchandising. With Harris Teeter, Morganthall served in a number of executive management positions, including VP merchandising, VP distribution and VP operations before being named president in 1997.
Under his leadership, Harris Teeter grew and firmly established its identity as a retailer that provides exceptional customer service and in-store experience.
After the 2013 merger of Kroger and Harris Teeter, Morganthall was named Kroger's SVP in June 2015. He was promoted to his current role, EVP retail operations, in September 2015.
Morganthall has been an active leader in industry organizations, including serving as chair of the Food Marketing Institute. In 2016, FMI honored him with its most prestigious leadership recognition, the Sidney R. Rabb Award.
NPI brings Amazon and Walmart veteran back into the fold
BOCA RATON, Fla. — After a two-year sabbatical, Jeff Fernandez is returning to Nutritional Products International as VP sales and marketing.
Fernandez took a couple of years off to spend more time with his growing family, but his passion for distribution and sales has led him back to Nutritional Products International, where he last served in the same position in 2015.
"We're thrilled to have Jeff back home with us," stated Mitch Gould, NPI CEO. "He was a perfect fit for this position then, and he is again now. He's helped build health and wellness brands into major industry players for more than a quarter-century, and his experience in the field and his professionalism is unmatched."
Fernandez has more than 25 years of experience in the world of retail, working as an HPC buyer for Amazon.com and Wal-Mart Stores, two of the largest retailers in the world.
"I am ready to get back to work and roll up my sleeves," Fernandez said. "I am poised and ready to assist Nutritional Products International to continue its expansion as a global market leader in the health and wellness distribution industry."