BEAUTY CARE

Clio Designs names VP sales, Mexico and Latin America

BY Antoinette Alexander

BOSTON — Personal care company Clio Designs has hired Gabriel Rodriguez as VP sales for Mexico and Latin America.

With more than 18 years of experience in the grooming and personal care business working for such industry players as Wahl and Helen of Troy, Rodriguez brings his expertise in strategic sales and marketing development to Clio. 

Most recently, Rodriguez worked at Helen of Troy as director of sales in Mexico.

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BEAUTY CARE

SoftSheen-Carson makes donations to Women’s Academy for Excellence

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand SoftSheen-Carson donated computers, printers, hair products and educational tools to the Women’s Academy for Excellence.

The Women’s Academy for Excellence is a New York-based organization that cultivates dynamic, participatory learning, which enables student to experience success on various levels, particularly in the fields of math, science and technology.

The donation comes as part of the SoftSheen-Carson "Beauty IsS" campaign, which encourages consumers and employees to be inspired by giving, sharing and learning by giving back to their communities and inspiring beauty in others. Now in its second year, the SoftSheen-Carson "Beauty IsS" campaign kicked off the season of giving by donating computers and printers for the school’s business center, and SoftSheen-Carson hair products and mannequins for their cosmetology class. In addition, Shannon King, SoftSheen-Carson educational director and a SoftSheen-Carson Style Squad member, will host a seminar for the cosmetology class.

"One of SoftSheen-Carson’s core principles as the leading expert in hair care for people of color is to provide products and tools that help the community define and express beauty on their own terms. We are honored to support The Women’s Academy For Excellence," stated Angela Guy, SVP/general manager for SoftSheen-Carson. "We hope to inspire students at the academy to live their lives with beauty."

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Max Factor gets new spokeswoman

BY DSN STAFF

LONDON — British singer Marina Diamondis of Marina and the Diamonds has been selected as the new face of Max Factor, according to published reports.

Diamondis will represent the beauty brand’s Max Colour Effect Range in the new Big Night Out campaign, according to reports.

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