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Clinicians share research, earn more CE credits at this year’s RCEC

BY Antoinette Alexander

The 2013 Retail Clinician Education Congress is just around the corner, and this year’s confab will feature a new wrinkle that attendees should be sure not to miss: RCEC poster session.

The sixth annual RCEC conference, which is hosted by The Drug Store News Group in conjunction with the Convenient Care Association, will be held May 14 to 16 at the Planet Hollywood Resort in Las Vegas.

“Based on clinician feedback from previous years, we are so excited to introduce the poster session at this year’s Retail Clinician Education Congress. The poster session gives participating clinicians an opportunity to share their research and hard work with their peers.

They also exemplify all the amazing services being provided by caring clinicians throughout the retail clinic industry in communities across the country,” said Tine Hansen-Turton, executive director of the Convenient Care Association.

Based on feedback from previous conference attendees, an open call for proposals for RCEC was held earlier this year. Retail clinicians and organizations were encouraged to submit topics for continuing education breakout panel sessions and posters.

The poster session at this year’s RCEC not only represents an important opportunity for healthcare providers to share research, programs and results with their peers, but it also increases the number of CE credits that clinicians can earn at RCEC.

Conference attendees can earn CE credit and mingle with the authors to learn more about their presentations by attending the Poster Session/Meet The Author events. The posters will remain up on display throughout the conference.

At press time, there were 16 posters slated to be presented at this year’s conference. Topics include, but are not limited to, infectious diseases, immunizations, weight management, eczema and the differentiation of a sore throat.

“We are excited to have this [poster session] available this year, and we feel that it really gives the attendees the chance to participate and present to their peers. We are excited to grow it in future years,” said Suzanne Feeney, director of CE and clinical content for The Drug Store News Group. “And the fact that they can get CE for it is something that we are pleased about. We are pleased to be able to offer 0.1 hours of CE for each poster reviewed.”

In all, the three-day educational and networking forum offers retail clinicians 15 to 18 hours of live CE, and also serves as a platform to honor those providers and key executive leaders whose work throughout the year has distinguished them among their peers in retail health care. The annual Clinician Awards for Retail Excellence (CARE) awards honor the “Unsung Heroes” who work tirelessly each day to help further the cause of retail-based health care.

During the event, the winner of this year’s Loretta Ford CARE Lifetime Achievement Award also will be announced. Past winners of the Lifetime Achievement Award include Loretta Ford, who helped revolutionize the nursing profession more than 40 years ago with her work in cofounding the nation’s first pediatric nurse practitioner program; Mona Counts, who opened one of the first all-nurse-practitioner practices in the United States; Shirley Chater, former commissioner of the U.S. Social Security Administration; and Hal Rosenbluth, cofounder of Take Care Health Systems.

The conference is under accreditation process for between 15 and 18 hours of CE by Partners in Healthcare Education, an approved provider of Nurse Practitioner Continuing Education by the American Academy of Nurse Practitioners, provider No. 031206.

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AHRQ announces winners of Evidence-Based Care Challenge

BY Antoinette Alexander

The Agency for Healthcare Research and Quality, which is an agency within the Department of Health and Human Services, has announced the winners of its Evidence-Based Care Challenge, a pilot project developed to increase awareness and use of evidence-based healthcare tools in the retail health setting.

The EBC Challenge, launched by AHRQ through the Community Forum with American Institutes for Research and a subcontract to AcademyHealth, ran from June 18 to 
Oct. 19, 2012.

Nurse practitioners, physician assistants, researchers and other professionals worked to find creative ways to translate existing AHRQ research reports into provider-friendly resources for use in retail settings. Challenge entrants were asked to use research findings from the AHRQ Health Literacy report, plus either the Otitis Media report or the Screening for Obesity in Children and Adolescents report as a basis for their submission.

An independent panel of experts selected the winning teams on the basis of effectiveness, usefulness, scalability, creativity and 
team composition.

Coming in at first place was the QR Medica team for its beta-version Web site featuring evidence-based content on Otitis media for both healthcare providers and patients. Future versions of the website may include content on other key conditions commonly treated in the convenience care setting.

First-place team members included:

  • Team Lead: Kelly McGee of Take Care Health Services in New Albany, Ohio;

  • Melinda McGaughy of Take Care Health Services in Heath, Ohio;

  • Paul Vineyard, freelance IT;

  • Janet Schmittgen of Walgreens in Heath, Ohio;

  • Christine Lake, a nursing student at the American Institute of

  • Alternative Medicine in Columbus, Ohio;

  • Jordan A. McGaughy, a nursing student at Central Ohio Technical College in Newark, Ohio; and

  • Amanda McGaughy, a nursing student at Ohio State University in Columbus.

Coming in at second place was the PAWS team, which developed a double-sided brochure on Otitis media intended to help patients navigate treatment decisions with their provider at the point of care.

Members of PAWS team included:

  • Team lead: Janette Capaci of CVS Caremark’s Minute Clinic in Lexington, 
S.C.; and

  • CVS Caremark members in Lexington: Larry Powers, Patti Langston, Kristy Clark, Amanda Matthews, Deborah Boland, Maria Taylor, Cheryl Lee, Brandon Batchelor and Coulton Giles.

Taking third place was the Tympanic Trio for its paper brochure “flipbook” on Otitis media with images on both sides of every page. The resource is designed so that as care providers view clinical information on one side of a page, patients simultaneously see useful information in plain language on the opposite side.

Members of the Tympanic Trio included:

  • Team Lead: Nicola Archie of MinuteClinic in Tampa, Fla.; and

  • MinuteClinic members: Tara Jones and Richard Kuehne.

In addition, AHRQ expressed its interest in hearing from health professionals in the retail health setting and for professionals to continue to look for ways to engage with its Effective Health Care Program. The EHC Program funds individual researchers, research centers and academic organizations to produce effectiveness and comparative effectiveness research. Research findings are translated into useful formats for consumers, clinicians and policy-makers.

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DunnhumbyUSA announces executive promotions

BY Antoinette Alexander

CINCINNATI — DunnhumbyUSA, a customer science company that works to build brand value for consumer goods and retail companies, has announced the promotion of six executives.


Brian Higdon has been named VP of client leadership and is responsible for driving strategic engagement with grocery and beverage manufacturers. Higdon has been with dunnhumby for more than five years and has contributed to the organizational evolution and growth of the manufacturer practice, as well as supported the development, piloting and launch of dunnhumby’s customer relationship management solutions. Higdon previously served as senior account manager for Ipsos Insight, a global market research company, where he was responsible for managing custom marketing research programs.

 

 



Dawn Valandingham has been promoted to VP of client leadership and is responsible for building key relationships across departments and categories for Kroger. Previously director of client leadership, Valandingham has held a variety of leadership roles, all focused on delivering value for the Kroger business. Prior to dunnhumby, Valandingham served as category manager at Perfetti Van Melle.

 

 

 

Megan Moglia is now VP of client solutions and is responsible for the innovation roadmap and the evolution of customer tools that guide price and promotion investments and working with retailers to launch those strategies. Prior to her current role, Moglia served as director of client solutions, playing an integral role in the design and development of price optimization programs. Moglia was previously director of category management and shopper insights for Universal Studios Home Entertainment, a GE/NBC affiliate.

 

 

Sean Hannon has been promoted to VP of client leadership and is responsible for leading dunnhumby’s engagement with alcoholic beverage and health and beauty care manufacturers. Holding a variety of client-facing positions during his tenure at dunnhumby, Hannon helped to create and shape dunnhumby’s Tesco manufacturer practice in Ireland, as well as develop and commercialize dunnhumby’s consumer packaged goods trade strategy and shopper optimization capability in the United States. Prior to joining dunnhumbyUSA, Hannon served as business analyst, strategic projects at Miller Brewing Co.

 


Susan Visconte has been named VP of client solutions and is responsible for leading a team that works with dunnhumby’s alcoholic beverage and health and beauty care clients to identify obstacles and deliver solutions that drive profit by forming strong relationships with customers. Previously director, client solutions, Visconte developed solutions to enhance clients’ business opportunities. Prior to joining dunnhumbyUSA, Visconte spent three years at The Nielsen Co./BASES, most recently as manager, client consulting.

 

 


Dawn Shirley has been promoted to VP of communications and media and is responsible for developing client engagement strategies for dunnhumby’s consumer packaged goods clients. Shirley has been with dunnhumby for more than eight years and has contributed to overall business development within the grocery industry. Previously, Shirley served as director, analytical consulting at Catalina Marketing. 

         
 

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