HEALTH

Clif launches flavor line extension for Clif Kid Zbar

BY Michael Johnsen

EMERYVILLE, Calif. — Clif on Tuesday announced a flavor line extension — iced oatmeal cookie — for its Clif Kid Zbar brand.

“In a recent nationwide survey, Clif Kid learned that 75% of parents believe it’s actually harder to feed their kids healthy snacks than healthy meals,” stated Jennifer Yun, brand director for Clif Kid. “As parents, we know it’s helpful to keep healthier lunchbox snacks interesting.”

Like all Zbars, iced oatmeal cookie is certified organic and provides an excellent source of complex carbohydrates combined with protein and fiber to help curb hunger and stabilize energy levels.

The full Zbar product line carries a suggested retail price of 89 cents per bar.
 

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H5N1 researchers volunteer to suspend testing for 60 days

BY Michael Johnsen

WASHINGTON — Avian flu researchers have agreed to take a 60-day hiatus on testing an H5N1 influenza strain that recently had gained public attention, according to a letter published Friday in the journal Science.

The virus in question is being studied at both the University of Wisconsin-Madison and Erasmus MC in Rotterdam, Netherlands, and possesses a haemagglutinin protein from highly pathogenic avian H5N1 influenza viruses that can become transmissible in ferrets. "This is critical information that advances our understanding of influenza transmission," the letter read. "However, more research is needed to determine how influenza viruses in nature become human pandemic threats so that they can be contained before they acquire the ability to transmit from human to human, or so that appropriate countermeasures can be deployed if adaptation to humans occurs. … We would like to assure the public that these experiments have been conducted with appropriate regulatory oversight in secure containment facilities by highly trained and responsible personnel to minimize any risk of accidental release."

The researchers are implementing the delay in research in an effort to give scientists from all nations an opportunity to prepare for an international debate among the scientific community. "We realize that organizations and governments around the world need time to find the best solutions for opportunities and challenges that stem from the [H5N1 research]. To provide time for these discussions, we have agreed on a voluntary pause of 60 days on any research involving highly pathogenic avian influenza H5N1 viruses leading to the generation of viruses that are more transmissible in mammals."


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Wellesse introduces ‘New Year New Healthy You’ online sweepstakes

BY Michael Johnsen

FERNDALE, Wash. — Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year’s supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

"This new online sweepstakes campaign is a part of our commitment to our consumers to be a resource for both nutritional supplements and health and wellness information they are looking for to support a healthy lifestyle," stated Leslie Ellis, online marketing manager. Consumers may enter for a chance to win one of four ways plus earn extra entries by sharing on Facebook, retweeting messages on Twitter and commenting on the Vital to Health and Wellness blog.

There will be 14 daily prize drawings and one grand prize drawing on Feb. 2. All winners will be announced via the Wellesse website and on Facebook and Twitter.

Wellesse also is contributing up to $1,000 to the Obesity Action Coalition for each new follower as part of the "New Year New Healthy You" promotion.


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