Clif Kid makes seasonal bar available year-round
BERKELEY, Calif. Clif Kid on Tuesday added a s’mores flavor to its Organic ZBaR line.
Due to the popularity of Spooky S’mores Organic ZBar, the Halloween seasonal now will join the regular ZBaR family of baked, whole grain, organic energy bars for kids.
“The new S’mores ZBar makes it even easier for kids to enjoy whole grain snacks at home, school or on the go,” stated Jennifer Yun, brand director for Clif Kid. “As with all Clif Kid snack products, the new ZBar flavor helps busy parents provide healthy and delicious options to their active kids when they don’t have time to bake from scratch but do want to offer variety in their kids’ lunchboxes.”
The S’mores ZBar is available at a suggested retail price of 89 cents.
Bear-ing it all
BATTLE CREEK, Mich. — Kellogg’s Bear Naked brand, which includes premium granola, trail mix and granola bars, has entered the cookie category. The company has added Pure & Natural soft-baked granola cookies to its lineup of products.
Available in two flavors—double chocolate and fruit and nut—the cookies are minimally processed and made without preservatives, artificial flavors and trans fats. The cookies offer 10 g of whole grains with no cholesterol, hydrogenated oils or high fructose corn syrup.
Bear Naked cookies also offer some nutritional benefits—both varieties contain 10 g of whole grains and the fruit and nut blend contains raisins, cranberries, walnuts and almonds. Suggested retail price for an 8-oz. box is $3.19.
Parents help raise healthy snack market with purchases for kids
Consumers may be saying one thing and doing another when it comes to choosing healthy snacks for themselves, but they often are vigilant when it comes to what they serve their kids.
Parents know they have the greatest control over what their younger children eat—once they hit elementary school, kids have more opportunity to make their own selections.
“Parents are willing to spend a bit more for healthier products while they can still have influence, and they are laying the groundwork for their children’s palate and nutritional habits,” said Melissa Abbott, trends and culinary insights manager with The Hartman Group. Abbott said processed foods aren’t as attractive to parents as fruits and vegetables.
Favorite healthy snacks among kids ages 6 to 11 years
|Fruit snacks (e.g., roll-ups, strips)||52|
|Yogurt or yogurt drinks||48|
|String cheese or sliced cheese||46|
|Nutritional snacks (e.g., cereal, granola bars)||42|
|Snack mixes (e.g., nut and raisin mix)||25|
Research from Mintel International showed that fresh fruit remains the most commonly eaten healthy snack among children ages 6 to 11 years. Fruit snacks, yogurt and cheese are each eaten by about half of the children in this age group, according to Mintel’s research.
That doesn’t mean parents don’t serve processed snacks to children—even toddlers. “Parents are looking for healthy products, but they also want easy solutions. And there’s not too much out there. It’s a huge opportunity for manufacturers,” Abbott said.
Minimally processed packaged snacks that also are natural or organic are more likely to win parental approval, Abbott said.
“Consumers of our baby products were finding organic options thinned out as their little one graduated into finger foods and snacks. We wanted to bring something new to the space,” said Katie Sobel, marketing manager at The Nest Collective, which markets Plum Organics Tots portable, organic Fruity Fingerfuls dried fruit and grain bites, and Berry Fiddlesticks fruit and grain snack sticks. The snacks, which retail for around $3.39, are targeted to 1- to 3-year-olds.
The company is not alone. The toddler snack segment has been seeing some action with healthy products packaged in convenient containers. Gerber Graduates Puffs, snacks made from puffed grains, real veggies and real fruit, and Graduates Yogurt Melts, made from real yogurt and fruit, brought healthy choices in resealable canisters and pouches to the mass market, but they no longer are the only players in the space.
“Convenience is a huge thing in this segment,” said Zak Normandin, founder of Peterborough, N.H.-based Little Duck Organics. The brand recently launched three varieties of freeze-dried fruit in resealable pouches. “There are times when fresh food just isn’t an option, so this is the next best thing,” Normandin said. “Moms can throw it in a diaper bag or take them on the go.”