HEALTH

Clif Kid introduces Zbar Crispy

BY Allison Cerra

EMERYVILLE, Calif. — Clif Kid is extending its organic Zbar line with a new addition.

New Zbar Crispy is an organic rice-crispy snack that is made with 8 g of whole grains and a sprinkling of toasted oats for a lightly textured crunch. Available in three flavors, including chocolate, chocolate chip and peanut butter, Zbar Crispy retails for 89 cents per bar or $4.49 per six-pack box.

Clif Kid also announced that its Zfruit product, a fruit rope twist made with organic fruit puree, now includes a fruit punch flavor. Zfruit retails for 89 cents per fruit rope or $4.49 per six-pack box.

Both Zbar Crispy and Zfruit are available at Target, grocery and natural food stores nationwide.

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XRP Energy gears up for nationwide launch

BY Michael Johnsen

HATTIESBURG, Miss. — Top Five Labs on Monday announced its intent to expand distribution of its XRP Energy product — endorsed by former National Football League quarterback Brett Favre — nationwide after a successful test launch in select convenience stores and marts throughout Alabama, Mississippi, Florida, Wisconsin and Minnesota.

"We are very encouraged by the initial market response that has been generated by XRP Energy in our test sites, and we can now confirm that the uniqueness of the product, its great taste and proven performance has broad consumer appeal," Top Five Labs president Buddy King said.

"The key for breaking into this highly contested market niche is having a truly distinctive product that performs," King continued. "Utilizing pharmaceutical technology used in the prescription drug market gives us the distinction and edge needed to succeed. Based on our five-state market study, we’re confident to conclude we have both, coupled with the necessary horsepower and resources required to launch and market this product on a widespread national basis."

XRP Energy is an extended-release energy product in a 1.9-g-per-serving-size stick pack. Each stick pack serving includes the nutrients choline and taurine, vitamins B6 and B12, and has 4 calories.

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BluScience supplement line to be sold at GNC

BY Michael Johnsen

IRVINE, Calif. — ChromaDex on Monday announced it will launch a supplement line in GNC called BluScience in July.

"We are extremely excited about the BluScience launch with GNC, given the innovative and novel ingredient pTeroPure, which is the foundation for the BluScience line," GNC VP merchandising Ted Deitrick said.

The ingredient referenced by Deitrick is a proprietary formulation of pterostilbene, an ingredient found in blueberries. New products available through the BluScience line include HeartBlu for healthy heart support, which contains pTeroPure, blueberry extract and phytosterols; EternalBlu, which contains pTeroPure and other antioxidants that support cellular health and minimize the effects of oxidative stress; TrimBlu, which contains pTeroPure, jojoba and other vitamins and minerals to support metabolism; and Blu2Go, a melt that contains pTeroPure and caffeine for energy support.

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