HEALTH

Clif Kid to host Backyard Game of the Year event in New York

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Kid, maker of organic snacks for active kids, on Tuesday announced the finalists for its Backyard Game of the Year.

Given that more kids play computer games than swim or ride a bike, Clif Kid asked kids across the country to reconnect with outdoor playtime by inventing the most creative backyard game.

On Aug. 27, the five finalists will unveil their game at Madison Square Park in New York for the chance to win a $10,000 scholarship.

The event will be hosted by Julie Foudy, three-time U.S. Olympic soccer medalist and official team captain of the Backyard Game of the Year Playoffs.

“I am so eager to see these games in action,” Foudy said. “There is nothing better than watching my kids let their imaginations run wild during outdoor play in our own backyard, so I can understand how thrilled these kids and their parents must be to show off their creations in the heart of New York.”

“As parents ourselves, we are passionate about our kids having outdoor play as part of their everyday activities in order to live healthy, active lives,” Clif Kid brand director Jennifer Yun said. “We were excited to see all of the great ideas emerge when kids were given the chance to tap into their imaginations. It was hard to pick the top five from the number of inventive and dynamic games, but we can’t wait to see the finalists and all the kids come out to play these games at the park.”

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New ProbioKid Vita+ aims to boost kids’ immunity in winter

BY Allison Cerra

MONTREAL — A new probiotic formula that features added vitamins has entered the market.

ProbioKid Vita+, developed by Institut Rosell-Lallemand, combines a synbiotic formula of probiotic strains — Lactobacillus helveticus Rosell-52, Bifidobacterium bifidum Rosell-71 and Bifidobacterium infantis Rosell-33 — and a prebiotic (fructooligosaccharide, or FOS) with vitamins C and D. The product is designed to boost kids’ immunity in the winter, the company said.

ProbioKid Vita+ recently was unveiled at the Vitafoods Europe trade show in Geneva.

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Blu Cigs arrive at H-E-B, Meijer

BY Allison Cerra

CHARLOTTE, N.C. — An e-cigarette brand announced that its disposable e-cigarettes now are available at H-E-B and Meijer stores.

The company said that this marks Blu Cigs’ transition from online sales to retail by being sold in all of H-E-B’s 329 stores across Texas and Mexico, as well as Meijer’s 196 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. Each disposable e-cigarette equals about 20 to 30 traditional cigarettes, the company said.

Blu Cigs mimic the experience of smoking without the tar, ash, smell or smoke by emitting a smoke-free "puff" that evaporates in seconds. Blu Cigs are available in classic tobacco and magnificent menthol flavors.

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