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Clif Bar targets college students through social media

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar on Thursday will begin rewarding college students who follow the brand through social media with a Clif Bar Energy Pack that includes Clif Bar bars, fitness tips, water bottles and other items for outdoor recreation.

“Clif Bar wants college students to know that getting outdoors for an active study break isn’t just a good idea for physical health, but can help you stay mentally sharp in the classroom," said Carly Lutz, brand director at Clif brands.

Energy Packs will go to college students who post their active study breaks on Twitter at @ClifBar using the hashmark #StudyBreak.

Research suggests that as many as 70% of college students gain a significant amount of weight between the start of college and sophomore year, Clif Bar noted. In addition to the brain benefits of exercise, burning just an extra 143 calories per day can mean 15 fewer pounds at the end of one year.

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Insight buys Monistat; rounds out women’s health portfolio

BY Michael Johnsen

LANGHORNE, Pa. — Insight Pharmaceuticals recently acquired the Monistat North American brand portfolio from McNeil and is establishing itself as the premier distributor of women’s health over-the-counter products.

“The acquisition of Monistat demonstrates our company’s increased presence in and dedication to the vital category of women’s health," Insight CEO Gary Downing said. "This is a very important category to us and our retail partners, and is a key part of our growth strategy going forward," he said. “This acquisition, along with e.p.t, has increased our revenues by nearly four times in the last 12 months.”

Additionally, as part of the e.p.t transaction, Insight acquired the Uristat urinary pain treatment brand and is preparing to relaunch that brand. “We are excited to bring the Uristat brand back to consumers," Downing said. "The acquisition of Monistat and e.p.t, the relaunch of Uristat, in addition to our vast portfolio, further defines our presence within OTC and the women’s health category. Women’s health is an exciting segment and we are eager to make an impact in this category.”

The Monistat brand created the vaginal antifungal category in 1974 as a pharmaceutical, and made the Rx-to-OTC crossover in 1991.

In connection with the transaction, Ontario Teachers’ Pension Plan, through its private equity group Teachers’ Private Capital, has joined Swander Pace Capital as an equity investor in Insight Pharmaceuticals.

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Sam’s Club emphasizes private-label offerings

BY Allison Cerra

BENTONVILLE, Ark. — Sam’s Club officially has launched three private-label brands that first were announced at the company’s annual stakeholders meeting in May.

Simply Right, Artisan Fresh and Daily Chef proprietary brands replace Sam’s Club Member’s Mark private-label brand in selective categories, the company said. The three brands cater to members’ needs in health and wellness (i.e., baby care products, vitamins, supplements and pharmacy over-the-counter products, health and beauty aids and pet care products), fresh, flavorful meal solutions and everyday cooking, respectively. As part of the launch, Sam’s Club will showcase the brands in stores, as well as on Facebook and Twitter.

Sam’s Club proprietary brands portfolio also includes Bakers & Chefs, in addition to spirit brands Calle Azul and Rue 33. The Member’s Mark brand will remain in everyday need categories, such as laundry care, paper products, trash bags and cleaning products, Sam’s Club noted.

"Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value," Sam’s Club VP proprietary brands Maurice Markey said. "We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands — whether national brands or exclusive proprietary brands — because our members trust Sam’s Club to deliver consistent quality at a great value every time. We encourage members to experience our new brands on their next shopping trip to Sam’s Club and provide feedback at SamsClub.com."

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