HEALTH

Clif Bar rolls out new flavor

BY Allison Cerra

BERKELEY, Calif. Clif Bar has rolled out a new flavor in its line of energy bar products.

The newest Clif Bar flavor — White Chocolate Macadamia Nut — delivers the goodness of a home-baked treat with the nutritional density athletes and active people need for healthy, sustained energy.

Clif Bar’s White Chocolate Macadamia Nut energy bar recipe was created by athletes, foodies and nutrition experts in the Clif Kitchen, using all-natural and organic ingredients. Each bar offers generous chunks of white chocolate and freshly-roasted macadamia nuts, along with rolled oats and other entirely natural, nutritious and tasty ingredients. The fiber and protein in Clif Bars help the body digest carbohydrates slowly to deliver sustained energy.

All 16 Clif Bar flavors are free of trans fats, hydrogenated oils, high fructose corn syrup and artificial colors, flavors, sweeteners and preservatives. Clif Bar is the market’s best-selling energy endurance brand in grocery and natural food stores. White Chocolate Macadamia Nut Clif Bar is now available in natural foods, grocery, club and sports specialty stores nationwide for a suggested retail price of $1.39.

KelloggsDRSNhttp://www.centerstoregrowth.com

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FDA, FTC take action against fradulent ads of products for swine flu

BY Alaric DeArment

ROCKVILLE, Md. The Food and Drug Administration and Federal Trade Commission have taken action against Web sites that advertise fraudulent products for the 2009 H1N1 influenza virus, popularly known as swine flu.

The two agencies urged the public Friday to be wary of Web sites and other promotions for products that claim to diagnose, prevent, mitigate, treat or cure the virus and advising companies that operate the Web sites that they must take prompt action to correct or remove promotions of the products lest they face enforcement action.

“Consumers who purchase products to treat the novel 2009 H1N1 virus that are not approved, cleared or authorized by the FDA for the treatment or prevention of influenza risk their health and the health of their families,” FDA acting associate commissioner for regulatory affairs Michael Chappell said in a statement. “In conjunction with the Federal Trade Commission, the FDA has developed an aggressive strategy to identify, investigate and take regulatory or criminal action against individuals and businesses that wrongfully promote purported 2009 H1N1 influenza products in an attempt to take advantage of the current flu public health emergency.”

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HHS releases television, radio PSAs on swine flu

BY Michael Johnsen

WASHINGTON The U.S. Department of Health and Human Services on Friday announced the availability of television and radio public service announcements on steps people can take against 2009 H1N1 influenza, also known as the swine flu.

The TV PSA, a 60-second spot featuring Acting Surgeon General Steven Galson, will be satellite fed 2 p.m. on Friday. The feed will be handled by the National Association of Broadcasters.

The NAB has posted a broadcast quality download at this site: https://download.yousendit.com/WnBSMFhqQ0M5RlpMWEE9PQ.

Three 30-second radio PSAs in English and another three in Spanish are available for download at a site hosted by the Centers for Disease Control and Prevention. The spots are in MP3 format and are accompanied by matching live-read scripts.

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