Clif Bar launches social site Meet the Moment
EMERYVILLE, Calif. — Clif Bar on Monday introduced Meet the Moment, a social site where people can share inspiring athletic photos and stories of accomplishment.
As part of the site launch, at MeettheMoment.com, Clif Bar will award three people who upload the most inspirational and creative moments by July 31 an opportunity to pursue their dream adventure. Each winner will select the adventure of their choice (up to a maximum value of $12,000).
To protect the places people play, Clif Bar also will donate $5 to 1-of-5 nonprofits dedicated to protecting outdoor places each time someone creates and uploads their first “moment.” To further support these conservation and preservation efforts, Clif Bar will double its contribution to each nonprofit if people submit 10,000 moments by July 31. All told, Clif Bar could contribute up to $125,000 to the five organizations, the supplier stated.
The five nonprofit beneficiaries that people can select from to direct a $5 Clif Bar donation on their behalf — Leave No Trace, International Mountain Biking Association, Surfrider Foundation, Access Fund and Winter Wildlands Alliance — were chosen for their focus on protecting the places where people "Meet the Moment" and their dedication to ensuring that outdoor spaces will be preserved for future generations to experience their own moments.
Meet the Moment will culminate Oct. 1 with Clif Bar’s first National Day of Action, an inspirational day of volunteer activities making a positive and lasting impact on the outdoor places and spaces where memorable moments occur every day.
Check out the Meet the Moment video here.
Taylor Wallace succeeds Andrew Shao at CRN
WASHINGTON — The Council for Responsible Nutrition on Monday named Taylor Wallace to the post of senior director, scientific and regulatory affairs.
“Dr. Wallace’s background will nicely complement that of our well-established scientific team, and we’re looking forward to the fresh perspective his background will provide,” CRN president and CEO Steve Mister said. “We were impressed with the amount of work he has published in his short career along with the relationships he has built within the scientific research community.”
In his new position at CRN, Wallace will join his colleagues in interpreting and contributing to the scientific literature surrounding dietary supplements and nutrition, as well as working with CRN’s member companies on a variety of regulatory issues affecting the supplement industry.
Most recently, Wallace served as the scientific communications program manager at the International Life Sciences Institute, North America. In this position, he was part of a scientific staff that identified, analyzed and communicated science-based information related to food science, nutrition, safety and risk assessment to the scientific community and general public. His specific duties also included developing communications strategies to enhance the impact and dissemination of this information. He earned his Ph.D. in food science and technology from The Ohio State University.
Wallace succeeds CRN’s former SVP, scientific and regulatory affairs, Andrew Shao, who accepted a position at Herbalife earlier this year.
In addition to Wallace, CRN’s science team includes John Hathcock, Duffy MacKay and consultant and former CRN president, Annette Dickinson.
‘Life…supplemented’ study examines women’s wellness habits
WASHINGTON — More than 25% of American women are focused on and proactive about their health and well-being, according to a national study released last week by “Life…supplemented.”
The study — My Wellness Scorecard National Study — ranked women on a scale from “AlphaWell” (those who are extremely proactive and meticulous about their health) to “OhWell” (those who do little to nothing about maintaining their health). Only 1% of women who participated in the study wree “AlphaWells”; 26% were “Wells”; and 42% and 31% were “WannabeWells” and “OhWells,” respectively.
“The average woman wears so many ‘hats’ that she often neglects taking adequate time for herself,” stated Cheryl Forberg, registered dietitian for “The Biggest Loser,” and consultant to the “Life…supplemented” campaign. “There’s no greater reminder than Women’s Health Month that women need to invest in themselves. If they spend just a little time evaluating their overall well-being, it is easy to develop healthy habits that can last a lifetime.”
According to the My Wellness Scorecard National Study, 58% of women reported doing a fairly good job of avoiding processed foods, watching what they eat when it comes to cholesterol-rich dishes and avoiding such fatty foods as whole milk and fatty meat. However, nearly 35% admitted they eat more cholesterol-rich and fatty foods than they should.
When it comes to vitamins and other dietary supplements, 61% of women reported taking a multivitamin, but only 46% took a multivitamin daily.
During the month of May, the “Life…supplemented” campaign, a consumer wellness program, is encouraging women to embrace the three pillars of health: healthy diet + supplements + exercise, to help them get back on the right track to good health.