HEALTH

Clif Bar introduces new salty-sweet option for its Luna brand

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar on Thursday announced a flavor line extension — peanut honey pretzel — for its Luna whole nutrition bar for women brand.

“Loaded with protein-rich peanuts, Luna’s latest offering keeps any on-the-go woman satisfied and satiated without the unnecessary guilt that is often accompanied with indulging in a tasty snack,” stated Tara DelloIacono-Thies, registered dietitian and nutrition strategist for Luna. “We are committed to delivering quality products that fulfill the taste women crave while supplying the body with key nutrients women need, such as calcium, folic acid, iron and vitamin D.”

Luna bars are available at a suggested retail price of $1.39.


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Clover Labs launches intimacy supplement in gum form

BY Michael Johnsen

ATLANTA — Clover Labs, based in Fairview, Tenn., last week announced a new delivery system format — peppermint-flavored gum — for an intimacy supplement presented at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

Branded Vantage-X, the product is designed to take up to one hour prior to intimacy.

The company has also partnered with Ansell Healthcare and Biofilm with a number of combination packs coupling Clover’s Vantage-X with Lifestyle-brand condoms and Astroglide personal lubricants, respectively.


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Biotab launches ExtenZe personal lubricant line extension

BY Michael Johnsen

ATLANTA — Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

Biotab, headquartered in Monrovia, Calif., has partnered with Trigg Labs and its Wet line of personal lubricants on a co-branding initiative for the two new products. The two lubricants, one water-based the other silicone-based, will be called ExtenZe Powered by Wet and carry a suggested retail of between $15.99 and $19.99.


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