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Clif Bar challenges outdoor athletes to Meet the Moment

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar’s Meet the Moment program on Monday invited outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at MeetTheMoment.com. Through user interaction with the site, Clif Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors, the company stated.

Each time a moment is posted, adventurers will have the opportunity to select the nonprofit that resonates most, choosing to direct a $5 donation to the Access Fund, International Mountain Bicycling Association, Leave No Trace, Surfrider Foundation or Winter Wildlands Alliance. Then, for each moment shared on the site using Facebook, Twitter, Google+ or Pinterest, an additional $1 will be donated to the designated nonprofit. Facebook “Likes” also will generate a $1 donation.

The Meet the Moment grand prize winner, who will be selected from the Top 25 shared and “Liked” Moments as of Oct. 31, will have $10,000 donated in his or her name to the Meet the Moment beneficiary of his or her choice. In addition, the winner will receive a year’s supply of Clif Bars, the company noted.

Clif Bar posted an aspirational Meet the Moment depicting Team Clif Bar athletes. Check out the video here.

 


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Cardinal Health introduces new outpatient pharmacy services

BY Michael Johnsen

DUBLIN, Ohio — Cardinal Health will this week introduce new services that help hospitals leverage outpatient pharmacies to address two of their most significant challenges: how to expand the quality of care they provide to patients and how to increase revenue, the wholesaler announced Monday.

According to Jon Giacomin, president of Cardinal Health’s Pharmaceutical Distribution business, fully optimized outpatient pharmacies can enable hospitals to improve the quality and continuity of care that patients receive after they are discharged and reduce readmission rates by improving medication adherence.

Fully optimized outpatient pharmacies also can enable qualified hospitals, public health clinics, academic medical centers and state-run outpatient facilities to appropriately participate in federal drug pricing programs, which offer drug discounts to help federally qualified healthcare facilities provide care for underinsured and uninsured patients, Giacomin added.

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NPA broadens roles of two senior advocacy professionals; expands Capitol Hill outreach

BY Michael Johnsen

WASHINGTON — The National Products Association promoted two senior advocacy staff members "as the association expands its regulatory and government affairs efforts," NPA stated Monday. Cara Welch now is SVP scientific and regulatory affairs, and Elizabeth Hurst is director government relations. In addition, Meg Mader was promoted to director of marketing.

“As the demand for natural products continues to grow, our responsibility as the industry’s representative grows as well," stated John Shaw, NPA executive director and CEO. "NPA is committed to ensuring that the public knows what is truly natural, that our members understand the complex rules and regulations governing our industry, and that policy-makers get the facts," he said. “Cara’s extensive experience in scientific and regulatory issues and Liz’s knowledge of state and federal policy will help further our commitment to our members on a national scale. Meg will strengthen our marketing outreach and help us share the benefits of going natural with our key audiences and everyday consumers.”

Prior to joining NPA, Welch earned her PhD from the Department of Medicinal Chemistry at Rutgers University under plant biologist James Simon. In new her role, Welch will oversee NPA’s quality assurance programs, including the NPA Natural Seal and Good Manufacturing Practices Certification for dietary supplements.

Hurst was the senior government relations specialist for the National Court Reporters Association before joining NPA in 2010 as state government relations manager. In her new position, Hurst will monitor state and local policy proposals, help direct government relations activity at the state and federal level and advocate on Capitol Hill on behalf of NPA members.

After joining NPA as marketing manager in 2011, Mader developed and executed an association marketing plan with four primary focuses: membership recruitment, 75th anniversary promotion, website enhancements and increased awareness and brand recognition for the Natural Seal.

 

 


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