BEAUTY CARE

Clearasil announces winners of Pimple Blocker Battle

BY Allison Cerra

PARSIPPANY, N.J. Clearasil announced Monday the winners of the first ever Pimple Blocker Battle and the title of the Clearasil Dance Crew.

After competing in the Pimple Blocker Battle last month on the stage of the Hard Rock Cafe in Times Square, CompleXion Crew of Martha’s Vineyard had been voted the best dance crew via online viewers. The crew will be awarded with a $10,000 prize package and a year contract with Clearasil.

“Clearasil believes that confidence is the key to success, both on and off the stage,” said Alexander Lacik, GMM. “We were thrilled to offer these teens the opportunity to showcase their talents in front of industry professionals and receive feedback that they can utilize in the future.”

For more information on the Clearasil Pimple Blocker Battle or to watch the winning performance, visit www.clearasil.us/pimpleblockerbattle.

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Coppertone launches new sunscreen with antioxidants

BY Allison Cerra

KENILWORTH, N.J. In time for warmer weather, Schering-Plough, introduces Coppertone NutraShield with Dual Defense, a new line of sunscreens enriched with antioxidants to help promote natural skin repair by neutralizing harmful free radicals created by UV exposure.

Topical antioxidants can offer cosmetic skin-enhancing benefits when added to a broad spectrum sunscreen. A growing body of research reveals that daily sun exposure during everyday activities can contribute to skin damage that appears as fine lines and wrinkles as well as certain types of skin cancer. In response to these findings and consumer demand for multi-benefit skincare products, Coppertone developed its NutraShield line — an SPF 70+ Faces lotion as well as SPF 70+ and SPF 30 lotions for the body — in lightweight formulas perfect for daily use to help protect and nourish skin.

“Coppertone has a legacy of continuous innovation to meet the changing needs of consumers,” said Robert Bianchini, PhD, VP of R&D, global skincare at Schering-Plough Consumer HealthCare. “This year, we’re offering consumers powerful broad spectrum sunscreens that also contain what we’ve discovered to be effective blends of antioxidants to help neutralize free radicals in skin.”

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Two actresses join Banks as spokeswomen for L’Oreal Paris

BY Allison Cerra

NEW YORK L’Oreal Paris announced that it has tapped two new actresses to represent its brand.

Evangeline Lilly and Frieda Pinto, stars of “Lost” and Slumdog Millionaire, respectively, join fellow actress and spokeswoman Elizabeth Banks as world spokeswomen for L’Oreal Paris. Banks was recently introduced in the United States as a new L’Oreal Paris spokesperson in December 2008.

“I am proud that all these actresses are now our world spokespeople, alongside other L’Oreal Paris spokespeople including Penelope Cruz, Beyonce Knowles, Eva Longoria, Andie MacDowell, Aishwarya Rai and Kerry Washington,” said Vianney Derville, international general manager for L’Oreal Paris. “We are delighted to welcome them as representatives of L’Oreal Paris. We have been completely won over by their rising careers as actresses, together with their attachment to the values of humanity and diversity.”

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