BEAUTY CARE

Clear Scalp & Hair to sponsor ‘The Voice’ season six

BY Antoinette Alexander

NEW YORK — Unilever’s Clear Scalp & Hair has partnered with NBC’s "The Voice" for season six as the official hair care sponsor of the singing competition.

The multiplatform partnership will include custom content featuring personal stories of past "Voice" artists to celebrate resilience together with Clear Scalp & Hair. In addition, as part of the initiative, Clear Scalp & Hair will join NBC’s "The Voice," as the official title sponsor of "The Voice Live Tour" to launch summer 2014 across the United States.

Viewers also will have the ability to directly engage with the tour and an artist from "The Voice" to participate via social media platforms. "The Voice" premieres Feb. 24 on NBC at 8/7c. "The Voice Live Tour" will be produced by Talpa Media USA.

Timed with the brand’s debut as the official hair care sponsor of  "The Voice" for season six, Clear Scalp & Hair has launched its new advertising campaign surrounding its message of resilience, featuring international supermodel and Clear Scalp & Hair global brand ambassador Miranda Kerr.

 

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Beauté de Maman begins national retail rollout

BY Antoinette Alexander

WESTPORT, Conn. — TriStar Wellness Solutions has announced that its Beauté de Maman brand of beauty and wellness products for pregnant and nursing women has begun its national rollout to drug store, grocery and natural food retailers across the country.

Following a test at selected retail locations during the second half of 2013, the brand will now begin significant retail expansion in 2014. The brand expects to achieve retail distribution in more than 5,000 stores by the end of 2014.

Beauté de Maman brand provides beauty, personal care, and wellness products to meet the special needs of pregnant and nursing women. Created by an OB/GYN for her patients, each product in the Beauté de Maman range is formulated to meet the highest standards for natural ingredient selection that are safe for the mother while addressing the unique symptoms women encounter during pregnancy.

 

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Naterra International expands portfolio with new Aqua Spa

BY Antoinette Alexander

NEW YORK — Naterra International, the maker of Tree Hut and Baby Magic, has developed a new bath and body care line called Aqua Spa.

The line includes a trio of spa-inspired bath and body collections infused with deep-sea minerals and a Marine Youth Complex to help battle the signs of aging. Each collection includes a bath soak, bath oil, body cleanser and a crème. The three scents in the collections are: 

  • Energize: A fusion of citrus and ginger;
  • Relax: A mixture of lavender and chamomile; and
  • Soothe: A combination of eucalyptus and mint.

The Aqua Spa line will be available in March at select Walmart stores and on Amazon. The manufacturer suggested retail price is $9.99 each.

 

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