BEAUTY CARE

Clear Scalp & Hair names Miranda Kerr as newest spokeswoman

BY Antoinette Alexander

NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand’s first global brand ambassador.
 
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.

"We are excited to have Miranda join the Clear Scalp & Hair brand in the U.S.," Jennifer Healy, senior marketing director for U.S. hair care, said. "Miranda is a global beauty and fashion icon and women nationwide want to know the secret behind her amazing hair. Now they know the secret is Clear Scalp & Hair."

 

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eBay Enterprise launches Ship-from-Store fulfillment solution

BY Michael Johnsen

KING OF PRUSSIA, Pa. — eBay Enterprise on Monday announced the availability of a Ship-from-Store solution — what the company is calling a game-changing initiative that retailers can deploy within 99 days to effectively leverage their physical store inventories while gaining advantages in margin and shipping cost. 

“Every day that retailers do not utilize in-store inventory to augment their online sales, they lose opportunities to maximize their existing inventory and increase their bottom line profitability by avoiding markdowns,” stated Tobias Hartmann, head of omnichannel operations for eBay Enterprise. “With the eBay Enterprise Ship-from-Store solution, retailers can quickly turn their physical retail locations into virtual distribution centers.”

With 77% of consumers expecting retailers to provide a consistent, integrated experience between their in-store and online channels, ship-from-store and in-store pickup will empower retailers to continue to compete in an omnichannel landscape and meet their customers’ evolving needs. 

Ship-from-Store benefits for both retailers and consumers include:

  • Decreased delivery costs and times for customers by routing shipments from the nearest possible physical location;
  • Optimized order fulfillment through physical storefront inventory, expediting the ability for retailers to debut new products; and
  • Maintain profit margins by turning store inventory online, as opposed to in-store merchandise markdowns to move inventory.

Across its client portfolio, eBay Enterprise is seeing the significant impact of omnichannel solutions. Ship-From-Store is now live for 2,756 stores, 30 brands, 22 retailers in 13 countries.

Based on client data, eBay Enterprise customers can experience a more than 30% margin increase on items nearing markdown and consumers experience expedited delivery with more than 80% of ship-from-store orders shipped in one day and 96% shipped in two days.

According to the company, eBay Enterprise was first to market with its holistic, integrated back-end technology that provides retailers with one comprehensive inventory system.

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New Axiom for Men helps support charities

BY Antoinette Alexander

NEW YORK — The men’s grooming market has a new kid on the block. Enter Axiom For Men.

Developed by a former stockbroker looking to make a change in his life after suffering a heart attack, the men’s grooming line is designed to help men look and feel great both inside and out.

“After my cardiac event, I reevaluated my priorities and realized needed to reinvent myself. I wanted to create something new, fresh and never tried before. Something that would positively impact other peoples’ lives,” stated founder Mike Waxman.

When customers buy an Axiom For Men product, the company donates 5% of the sale to 1-of-5 charities: The American Military Partner Association, Athlete Ally, Family Equality Council, The National Center for Transgender Equality and The Trevor Project.

The Axiom For Men collection includes a cleansing gel, shave cream, moisturizer and a balancing cream to treat common skin discoloration. There’s also a hair removal cream, which, according to the company, is its best-selling product. The hair removal cream is designed to be gentle enough to use anywhere on the body and also contains an anti-fade technology so it is safe to use on tattoos.

 

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