BEAUTY CARE

Clear Men Scalp Therapy teams up with Tony Gonzalez during March Madness

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.

Gonzalez helped the University of California-Berkeley reach the Sweet Sixteen in the 1997 NCAA tournament, so he knows what it takes to win on the hardwood. Plus, with the Final Four in Atlanta this year, where Gonzalez has spent the last four pro football seasons, he can even help throw the perfect Southern-inspired Finals party.

Clear suggests other ways to have the perfect Final Four experience:

  • The Perfect Bracket – According to 2012 research, men are proven to spend on average nearly 30 minutes longer on bracket selection than their female March Madness counterparts. Here is a tip: When going with an ”underdog team,” go with teams that have a disadvantage of 10 points. Gonzalez adds, “Do your research. If you want the perfect bracket, then you’ve got to put in the effort and study up on the teams, their strengths, weaknesses and key stats.”

  • The Perfect Attire – Go all out, or pick one key piece like a pick a cool, flat-brimmed hat that flaunts the team’s logo.

  • The Perfect Finals Party – When it comes time for the finals, skip the madness at the bar and invite fellow fans to watch the game at your place. Let the Final Four’s Atlanta locale serve as party inspiration. Choose Southern food and drink crowd pleasers like BBQ, mac-and-cheese and sweet tea.

 “You can be the perfect man this Final Four with the help of Clear Men Scalp Therapy,” said David Rubin, Unilever VP marketing hair, United States. “And with Tony Gonzalez coaching you through the Big Dance, from the opening tip to the final buzzer in Atlanta, it’s easy to do."

Clear Men Scalp Therapy is a line of daily 2-in-1 shampoo + conditioners and shampoos designed for men to stop dandruff at the source for 100% dandruff protection, the company stated. The entire range is formulated with Bio-Nutrium 10, a combination of natural ingredients, including ginseng, tea tree and natural mint.


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P&G expands Old Spice portfolio with new bar soap

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products. Arriving in stores this month, new Old Spice bar soap is available in the Fiji, Pure Sport and Swagger scents.

To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the jingle soap commercials of the 1980s and 1990s. Developed by Wieden+Kennedy, the campaign will launch with two television ads on April 9, with a third spot to debut this summer.

The new Old Spice bar soap launch also will be supported by a cinema and dedicated online campaign with media banners bringing the tagline — "The Bar Soap You’ve Been Smelling For" — to life.

All three scents of new Old Spice bar soap are available in six-packs for suggested retail price of $3.99 and in two-packs for a suggested retail price of $1.79.


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COTY, GNC among finalists for Virgo’s inaugural Insights Awards

BY Michael Johnsen

NEW YORK — Virgo on Monday announced the finalists of its inaugural Insights Awards, to be awarded May 1 at the SupplySide MarketPlace opening presentation at the Jacob Javits Center here. 

The awards celebrate successful market launches driven by CPG supplier/formulator partnerships in beverage, omega-3 and cosmetics. Winners will receive a recognition plaque and a special profile discussing the innovative partnership and market success to be highlighted on the respective web sites: SupplySide Beverage Insights, SupplySide Omega-3 Insights or SupplySide Cosmetics Insights.

The Beverage Insights Finalists are Cytosport’s Evolve, developed with BASF; GNC NutriWater, developed with Shadow Beverages, Sterling Technology and WILD Flavors; and Tipton Mills’ Probiotic Instant Coffee, developed with Ganeden Biotech.

The Cosmetics Insights Finalists are COTY’s Beyoncé Pulse NYC fragrance, developed with Symrise; IDC’s Integral Dermo Protection, also developed with Symrise; and Skin Authority VitaD Fortified Illuminating DUO, developed with the Dole Nutrition Institute. 

Omega-3 Insights Finalists are Miguel’s Omega Foods’ Chia Bread, developed with Chia-Brand; Oceans Omega Omega Infusion, developed with Mycell Technologies; and Swanson Health Products’ OmegaActiv Super DPA Fish Oil, developed with Cyvex Nutrition/Omega Protein.

 

 

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