BEAUTY CARE

Cleanlogic celebrates launch of Green Collection with NYC event

BY Antoinette Alexander

NEW YORK — IMS Trading’s Cleanlogic bath and body care line — which is dedicated to raising awareness, as well as funds for those who struggle with blindness — has announced the launch of its new Green Collection, a groundbreaking entry into the world of eco-friendly bath and body care.

The 13-SKU collection includes everything from mesh bath sponges and facial buffs to moisture gloves and socks. Materials used for these products include bamboo and ramie plants, synthetic bristles, and natural loofah materials that are grown from the ground. Products within the collection will, of course, be packaged with the brand’s signature Braille labels. Prices for products in the Cleanlogic Green line range from $1.99 to $5.99.

To celebrate the launch, Cleanlogic recently invited members of media to step into the shoes of one of the 25 million blind and visually impaired individuals currently living in the United States. The brand took attendees through a “Dining in the Dark” event with the help of Dark Dining Projects, an innovative way to bring visually healthy individuals face-to-face with the experience of blindness.

Members of the media enjoyed four of their own senses to the fullest extent as they indulged in food by Camaje restaurant and specialty cocktails by Bombay Sapphire East, while wearing masks that completely shielded any light from entering their view. Prior to the dinner, CEO of Cleanlogic, Isaac Shapiro and CEO of the American Foundation for the Blind, Carl Augusto, welcomed guests and shared the brand’s mission to create “products with a vision for tomorrow,” and the importance of creating products that can be accessed and enjoyed by everyone, including people with disabilities like vision loss.

Cleanlogic is known for its public commitment to educating consumers about the rapidly growing visually impaired community, and also for its dedication to creating products that are accessible to those who live with blindness through its integration of functional Braille on product packaging. Inspired by the experiences of Shapiro’s mother, Bea, who was diagnosed with legal blindness as a young child, a portion of Cleanlogic’s proceeds are donated to the Inspiration Foundation, Shapiro’s nonprofit foundation that benefits the blind and visually-impaired community.

 

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Beauty, personal care companies to support the ‘Look Good Feel Better’ program during Breast Cancer Awareness Month

BY Antoinette Alexander

WASHINGTON — Look Good Feel Better has announced the details of multiple new partnership programs being launched to support the Look Good Feel Better program during October’s Breast Cancer Awareness Month.

Each partnership provides financial and/or educational support for the program and its mission to help people with cancer regain their appearance, sense of self and some normalcy while battling cancer.

Look Good Feel Better is a nationwide program that offers free workshops and educational resources that address skin changes and concerns, and offers lessons on wigs, turbans, cosmetics, nail care, accessories and wardrobe styling. The October programs include a number of beauty, personal care and accessories brands, including Colomer USA, Dior, Elizabeth Arden, Institut Esthederm, Lash Control, Leading Lady, Mama Mio, NuFace, Philosophy, Revlon, Sexy Hair and Skin Authority.

“Hundreds of thousands of women in the U.S. will be diagnosed with breast cancer this year, many of whom will not only face the physical effects of the disease itself, but also the psychological toll of treatment and recovery,” stated Louanne Roark, executive director of the Personal Care Products Council Foundation and Look Good Feel Better. “Changes in appearance, from complexion and skin sensitivity to hair loss or mastectomy, can be devastating to a woman with cancer. Look Good Feel Better helps improve morale and gives women with all forms of cancer back some control, confidence and hope during a very difficult time.”

The following programs will raise awareness and funds to support the LGFB program during October and, in some cases, beyond. All funds raised will go to the Personal Care Products Council Foundation to benefit the Look Good Feel Better program:

  • Colomer USA, a, manufacturer of multicultural hair care brand Creme of Nature, will include information about Look Good Feel Better workshops in specially marked Creme of Nature products, which will be sold during September, October and November.
  • Dior will launch its annual auction beginning Oct. 15, and running through Oct. 29. Dior fans can visit www.diorauction.com to bid on items in three categories: Luxe Trips, Elite Experiences and Lavish Products as well as a “Shop Now” section, where customers can purchase items available exclusively through Dior and select partners. Auction proceeds will benefit the Look Good Feel Better program.
  • Elizabeth Arden will continue to run its #Pin It to Give It Campaign throughout the month of October. For each repin of an image on Elizabeth Arden’s “Pin It to Give It” Pinterest board they will donate an eyeliner to the Personal Care Products Council Foundation for use in the kits used in Look Good Feel Better group workshops.
  • Institut Esthderm will contribute a minimum of $5 from the sale of each Limited Edition Time Technology Cream sold in the United States to the Look Good Feel Better program during October.
  • Lash Control will contribute 30% of the proceeds from sales of its Pink Squeeze mascara to the Look Good Feel Better program for the entire month of October.
  • Leading Lady will contribute $1 from each pink bra sold during October to the Look Good Feel Better program.
  • Mama Mio Skincare will contribute $1 per Boob Tube sold on DermStore.com, and $1 for any product sold at Canyon Ranch Miami during the month of October.
  • Philosophy recently launched “Graceful Journey,” an inspirational gift set featuring Pure Grace shampoo, bath and shower gel, along with seven cards offering words of encouragement to help guide people through life’s difficult journeys. From now until Sept. 1, 2013, 100% of the net proceeds from the sale of each graceful journey set will benefit the Look Good Feel Better program.
  • Revlon has partnered with Allure magazine to offer a special “Beauty Bundle” of products recommended by Allure Beauty editors, with $5 from each purchase going to the Look Good Feel Better program until Oct. 18.
  • Sexy Hair launched the first Caring is Sexy Cut-A-Thon on Oct. 10. All 50 states are represented, and nearly 900 salons will participate. Ten dollars from each haircut offered in participating salons will be contributed to the PCPC Foundation to benefit Look Good Feel Better.
  • Skin Authority will contribute $5 to Look Good Feel Better for every Touch Transforms special edition home care kit sold in the United States through the month of October.

The U.S. Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council; the American Cancer Society; and the Professional Beauty Association.
 

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Nielsen: Health is coming home for the holidays

BY Michael Johnsen

 SCHAUMBURG, Ill. — According to Nielsen analyses issued Thursday, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending. 

For sales in 89 categories across five key departments (food, beverages, alcohol, health/beauty and homecare), Nielsen is forecasting spending for November and December 2012 to reach $98.3 billion. Nielsen expects dollar sales to increase 2.3% and unit sales to remain generally flat (0.1%). 

“With nearly a quarter of consumers indicating they have already started their holiday shopping by mid-September, I expect ‘pragmatic enthusiasm’ to inch spending levels higher than last year,” stated James Russo, VP global consumer insights, Nielsen. “Overall, this could be a season to celebrate.  Nielsen’s Consumer Confidence Index is the highest since before the recession. Planned shopping-list usage is down so impulse buying could be up, and shoppers across the income spectrum say they plan to spend more in multiple areas.”

The continued success of fresh produce (expected holiday sales and unit growth of 4.6% and 3.7% respectively) seems to signal more health-conscious consumers and homecooking this holiday season, Nielsen stated. Traditionally, popular holiday food categories could also do well, including nuts (7.5% dollar growth and 15.1% unit growth) and jams/jellies/spreads (7.1% dollar and 1.1% unit growth expected).

Vitamins will be a bright spot across health and beauty with dollar (9%) and unit (9.2%) growth figures better than most items in the five-category analysis. Cosmetics could also do well, with an expected boost of 4.8% in dollars and 2.3% in unit growth.

Pet care will be another growth sector; Neilsen predicts pet owners will drive 5.9% dollar and 3.1% unit growth. The rest of home care, including cleaning and households products — even holiday wrapping paper — will see modest, price-driven dollar gains and unit sales declines.

On the topic of gift-giving plans, Nielsen’s Holiday Shopping Survey revealed gift cards and technology products tied for the lead (11% each) as products respondents plan to spend more on this year. With the exception of jewelry, every category, including toys, apparel, video games, books, cookware/kitchen and sporting goods showed modest improvements in consumer plans to buy more than in years past. 

The number of respondents saying they plan to spend more with online retailers leads all channels at 18%, up from almost 13% last year. Consumers saying they’ll spend more at mass merchandisers doubled this year to 12% in 2012, from 6% in 2011 and 2010.

Although almost 6-out-of-10 consumers reported plans to spend the same as last year, there is a 10-point drop (from 37% in 2011 to 27% in 2012) in the number of people expecting to spend less. As many as 8% of respondents reported plans to spend more this holiday season, up from 5% in 2011 and 2010. 

 

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