BEAUTY CARE

Clean & Clear keeps faces fresh with new in-shower facial

BY Antoinette Alexander

NEW YORK Clean & Clear, a brand by Johnson & Johnson Consumer Products Co., recently introduced its new Clean & Clear Morning Burst In-Shower Facial.

The citrus-scented treatment is to be applied to skin while steam from the shower allows the ingredients to clean deep down to the pores and lift away dirt, oil and impurities. The treatment is left on for one minute and then gently massaged to smooth away dead surface skin.

Ingredients include glycolic acid to promote cell turnover, micro-beads to help exfoliate dead surface skin, clay to draw out dirt and oil from pores and a combination of moisturizers to hydrate skin.

The product, available beginning in August, is priced between $5.49 and $6.49.

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P&G to sponsor U.S. Olympic speed skater

BY Antoinette Alexander

DALLAS Procter & Gamble is sponsoring U.S. Olympic speed skater Allison Baver at the upcoming 2010 Winter Olympics in Vancouver, Wilhelmina International announced on Monday.

Wilhelmina Sports, which is a division of Wilhelmina International, represents Baver.

Baver will be aligned with P&G beauty brands including CoverGirl, Olay, Olay Quench, Pantene, Secret and Venus, and will be fully integrated across numerous marketing channels, including advertising, public relations, in-store merchandising, mobile, digital and direct mail.

Baver is one of six athletes with whom P&G has announced marketing alliances for the 2010 Winter Olympics to date.

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Inter Parfums inks deal with Jimmy Choo

BY Antoinette Alexander

NEW YORK Inter Parfums has signed a licensing deal with luxury goods company Jimmy Choo to create, develop and distribute fragrances under the Jimmy Choo brand.

“This relationship with Jimmy Choo offers a perfect fit with our strategy of expanding our brand portfolio to include new universes and represents an important milestone in the company’s development. This brand possesses the quintessential qualities to ensure the ambitious development of fragrance lines that will be supported by significant advertising commitments over the coming years,” stated Jean Madar, chairman and CEO of Inter Parfums.

Added Tamara Mellon, founder and president of the iconic British brand, “It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. Through our association with Inter Parfums, I look forward to bringing this important aspect of my vision to life.”

Founded by Mellon in 1996, Jimmy Choo was acquired by TowerBrook Capital Partners, the international private equity firm, in February 2007.

Today, the brand encompasses a complete lifestyle accessory brand with women?s shoes, handbags, small leather goods, sunglasses and eyewear. From its original base in the United Kingdom and United States, the Jimmy Choo store network now encompasses more than 100 locations in 32 countries.

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