Clarisonic’s Alpha Fit takes aim at men’s skincare
REDMOND, Wash. — Clarisonic is looking to get men invested in their skincare with the launch of its latest device, the Clarisonic Alpha Fit. The launch is accompanied by data from a Harris Poll survey conducted for the company that found that 56% of men cleanse their face with their hands, with 44% of those using soap or body wash, 14% using cleanser and 9% just using plain water.
“We're thrilled to announce that Alpha Fit is available across the nation for all men to use and experience just how great it feels to have clean and healthy-looking skin," Dr. Robb Akridge, co-founder and global president of Clarisonic, said. “For over a decade, Clarisonic has been loved by women and men alike. But let's face it, men's skin is different and they deserve a Clarisonic device built just for them — providing a great cleanse, a better shaving experience and a way to clean the hard-to-reach skin underneath facial hair.”
The Alpha Fit has two settings, one for skin with a beard and another for clean-shaven skin. The device contains 26,000 bristles, and among users, 100% felt cleaner, smoother and more comfortable skin after a month of use.
A man is likely to spend hundreds, if not thousands, of dollars on his shoes, his watch, his car—his image. So why not his face?” Chery Ricketts, VP U.S. marketing said, adding that the company was launching its largest digital ad campaign yet to target men and challenge them to invest in their skin.
What’s Next: Makeup in New York comes back bigger than ever
Makeup in New York is growing, and each year the show attracts more vendors and more guests, not only from the US but internationally. The number of participants for this year’s show swelled to over 2500, up 15% from last year, with many coming from Canada as well as France, Japan and Korea. The number of exhibitors also increased by 20% to a total of 110. In anticipation of this, the event stepped up to bigger and better accommodations at the Penn Plaza Pavilion on Seventh Ave. between 32nd and 33rd streets.
One of the event’s strongest features was its dynamic series of conferences designed to educate beauty industry professionals. They offered a range of cutting edge topics that are impacting the industry today. Florence Bernardin of Info & Inspiration returned for another conference on one of the hottest topics in beauty — the emergence of the Korean market. There was also a conference on The Digital Revolution in Beauty led by Julien Decoster of Worldline and Jing Wang of Fung Business Intelligence Centre. Leading research firm Mintel was there to support the event and also offer a Global Trend Update for Color Cosmetics.
This year’s show tested the waters by presenting two new competitions to encourage and showcase new innovations in beauty. The Innovation Tree was a breathtaking structure that featured 26 winning products from the show’s participating manufacturers. Makeup in New York also hosted a competition for 12 teams from American universities to see what they could come up with for the theme of Packaging Innovation and they plan to expand the field internationally next year.
Of course, the main event was the vendors. This is the show where the usually silent partners in the realm of manufacturing come out to take center stage. Leading manufacturers like CTK, Livcer and Alkos who work with some of the best-selling brands in the business like NARS, Clinique and IT Cosmetics were there to show the crowd what’s next in the world of beauty, and the products did not disappoint.
The Color Group — Custom Lipstick Embossing
Embossed lipstick bullets are a signature statement of luxury that one expects from high end brands like Dior. Canadian manufacturer The Color Group has developed a breakthrough technology using silicone molds to make this design accessible to smaller brands and start ups. They can offer flexible contracts as low as 1,000 pieces per shade.
Cosmetic Group USA — Cream to Powder Baked Eye Shadow
Where most baked products start as a powder with a small amount of liquid, CGUSA has developed a proprietary process of “slurrying” to keep moisture in the product. The result is a creamier texture with higher moisture and higher pigment retention.
Livcer — Frozen Masks
Livcer has developed a frozen mask that is delivered in the form of cubes that you pop in freezer. They created a version with cucumber to sooth and de-puff the eyes for Peter Thomas Roth that has become one of the brand’s top sellers.
What’s Next is a new feature of Drug Store News, written by consumer beauty blogger Lonni Delane. The goal is to help give beauty merchants the cutting edge they need to stay ahead of the latest and greatest beauty trends.
PwC: Savvy retailers will target consumer subsegments this holiday season
- Holiday spending: is the glass half full or half empty? Consumers are cautiously optimistic this holiday season with 53% indicating they will likely spend about the same as last year and 32% indicating they will likely spend more than last year. Of all age groups, young millennials – aged 18 to 24 – indicated they are the most optimistic;
- Income levels drive survivalists and selectionists Retailers are dealing with two very different categories of shoppers. Survivalists want the best deals as they simply have not felt the benefit of an economic recovery; consequently, they will likely spend less this holiday season than they did last year, with a preference for gift cards. Selectionists have a distinctive brand appetite and are more likely than others to spend on travel, entertainment and the latest in personal electronics. They're avid online shoppers and plan to spend slightly more this holiday season than last year. Overall, the most popular items this holiday season will likely focus on health and wellness, athletic leisure and innovative products and will likely fall within the following categories: gift cards, toys, clothes and shoes, accessories and home electronics;
- Millennials matter Millennials (aged 18-34) are the retail prize this holiday season. They are primed to potentially spend $63 billion this holiday season, which would be more than they spent last season. And they crave diverse experiences: 52% of their holiday spending will likely go toward experience-related purchases such as travel and entertainment, versus 39% for older shoppers. Interestingly, millennials ranked online shopping lower on their list of preferred channels after department stores, mass merchandisers, and specialty stores than older shoppers. This is in keeping with their thirst for experiences as they want to be able to see, touch, and feel the merchandise;
- Savvy shoppers choose discounts, promotions All shoppers love a great bargain. In fact, the majority of holiday shoppers surveyed said price is a major factor influencing their holiday shopping decisions. But, there are differences when looking at the survivalists and the selectionists. As many as 90% of survivalists responded that price is the No. 1 factor influencing their holiday shopping decisions while nearly 60% of the high-end of the selectionists indicated quality merchandise as a major factor in their holiday shopping. Shipping figures prominently in online purchasing decisions: 83% of shoppers said standard free shipping would make them extremely likely to make a purchase. Free returns, both in-store and online, also play a role in shopping decisions with 67% of shoppers wanting to return online purchases in-store;
- Beyond Black Friday . . . the long reach of the shopping season All the anticipation around and build-up to Black Friday is less relevant as shoppers are seeking deals earlier in the season. As a result, the ever-expanding holiday shopping season includes late October and the entire month of November; consumers will likely complete more holiday shopping (29%) before the start of Black Friday week than during (26%);
- The power of brand As many as 86% of consumers will likely only shop brands they trust. Millennials are twice as likely to shop brand leaders as older shoppers, energized by the thrill of innovation. Generation Z is even more brand-savvy as their awareness of entertainment, computer, mobile, gaming and social media brands is upwards of 80%;
- It's the interaction; not the transaction Almost 60% of consumers will likely shop in-store this holiday season because they want to see, touch and try the merchandise. In fact, so many shoppers want an in-store experience that some previously online-only retailers have established a physical store presence. And, the leading retailers are improving their in-store experience to surprise and delight the consumer;
- Digital growth continues its upward trajectory As many as 66% of retailers plan to increase their digital investment in the next 12 months and 77% expect a 16% increase over last year in digital revenues this holiday season. And, PwC believes the leaders in online shopping will likely experience 40% to 50% increases in digital revenues. Areas of investment include mobile technology, advanced logistics aimed at faster real-time delivery, and enhanced purchase methods such as buy online and pick up in-store. However, consumers draw the line at using their phones for mobile payment: 61% prefer using traditional payment methods such as cash (preferred by survivalists), credit card (preferred by selectionists), debit card, gift card or personal check;
- What role does cybersecurity play? More than 40% of consumers say a security breach in the last 12 months would likely affect their holiday shopping at a particular retailer. Millennials are even more concerned (52%) than shoppers over 35 (38%). Well aware of consumer concerns, both retailers (70%) and manufacturers (60%) are shoring up measures to address cybersecurity;
- It's a mad, mad world The global economy has recently experienced significant volatility in the equity, currency and commodities markets. Wages in the U.S. have yet to break out of their low growth slump especially for the survivalists and negative headlines can weigh heavily on consumer sentiment. Retailers and manufacturers rank the economy as the greatest impediment to a successful holiday shopping season, followed by consumer confidence.