HEALTH

Clarion Brands survey finds 16% of women with UTI infections turn to OTC solution

BY Michael Johnsen
TREVOSE, Pa. – According to a survey released Thursday by Clarion Brands, makers of Cystex, about 60% of women will contract a urinary tract infection at some point in their lives. And of that 60%, approximately 40% will have another. 
 
To put that into perspective, UTIs account for more than 8 million doctor visits each year, making it the second most common type of infection in the body. Yet despite the prevalence of UTIs, the survey found that among women ages 18-54, half of women believe having a UTI would be embarrassing.
 
“The fact that half of women think a UTI is embarrassing and a large number feel judged for having one is simply not right given that millions of us will contract the infection at least once,” stated Jennifer Moyer, VP marketing and sales at Clarion Brands. “By educating women about UTIs and how they are really caused, we hope to normalize the infection and stop the myths from persisting.”
 
“UTIs are caused by a variety of different reasons and there shouldn’t be any shame associated with contracting one,” stated Yvonne Bohn, Cystex spokesperson. “The embarrassment that this survey confirms is unwarranted because UTIs are so common – and they are already painful enough.”
 
The survey, conducted online by Harris Poll among 622 U.S. women ages 18-54, also found that 2 in 5 (41%) of women indicated that they believe people are judgmental of women who have a UTI.
 
Almost all women who have previously had a UTI (99%) agree that they want to take a UTI head on when they think they have one by taking some form of action. Specifically, 39% say their first step would be to schedule an appointment with their primary care physician and 16% say their first step would be to take an over-the-counter product to relieve the pain and stop the infection. 
 
“The only way to treat a UTI is through a doctor-prescribed antibiotic, but there are ways you can ease the pain and prevent the infection from getting worse while you await an appointment, such as taking an OTC product like Cystex Urinary Pain Relief Tablets,” Bohn said. “UTI symptoms typically go away within days of proper treatment with doctor-prescribed antibiotics, and it is important to take the entire course of antibiotics even if symptoms have improved to be sure to eradicate all of the bacteria in the urinary tract.”
 
 
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Weis Markets strengthens diabetes offering through Omnis Health

BY Michael Johnsen
NASHVILLE, Tenn. – Omnis Health recently announced that Weis Markets has agreed to add its line of Embrace products to their blood glucose monitoring planogram, including the EmbracePRO system, the EmbraceEVO system, and the EmbraceEVO Complete Gestational Diabetes Monitoring Kit.
 
To combat the recent reduction in competitive bidding, Omnis Health has launched the EmbracePRO into the retail pharmacy chain as a viable solution to the ever-changing reimbursement landscape for diabetes testing, the company noted. 
 
“Once previously available only to healthcare professionals, the EmbracePRO will help upgrade the diabetes category at Weis Markets," stated Cathy Pereira, EVP global sales and marketing, Omnis Health. "It addresses everyone’s needs. Value-conscious patients will benefit from a low-cost system that delivers the accurate, reliable results demanded by healthcare professionals. And at its acquisition cost, it provides an opportunity for retail pharmacy to maintain margins.” 
 
Included in the offering, the EmbraceEVO Complete Gestational Diabetes Monitoring Kit represents a diabetes category first and includes a nine-week supply of high-quality testing supplies. The kit features the company’s EmbraceEVO compact meter and includes 250 test strips, 300 lancets and a lancing device, among other testing accessories. 
 
Pharmacies adding the Omnis Health Embrace portfolio to their planograms will have access to Embrace Better Care, a continuum of care program that provides pharmacies the ability to develop a closer, more proactive connection with their customers with diabetes that was featured in the May ‘Diabetes in America’ supplement within USA Today. Members of the Embrace Better Care program have instant online access to information to encourage a healthy diet, safely exercise and understand how to maintain their glucose levels. 
 
In addition, they’ll have access to pharmacy-specific, money-saving coupons for Embrace brand test strips and ancillary diabetes management products. 
 
At the heart of Embrace Better Care program is the free EmbraceIt app. EmbraceIt helps create an even more robust customer connection by putting enhanced tools and resources in the palms of the customers’ hands. With the geo location and push notifications built into the app it creates an effective way to drive the customer back to the pharmacy where they previously purchased their Embrace brand of products.
 
“Retailers are recognizing that Omnis Health has emerged as a value-segment leader in the diabetes category,” Pereira said. “As retail pricing in the category continues to rise while at the same time insurance co-pays increase and high deductible plans become more prevalent, the need for a high-performance, low-cost product is critical. As we add even more value with programs like Embrace Better Care and the EmbraceIt app, it becomes an easy decision to add our products to the planogram.” 
 
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i-Health launches Culturelle Kids Regularity Gentle-Go Formula

BY Michael Johnsen
CROMWELL, Conn. – I-Health on Thursday introduced its Culturelle Kids Regularity Gentle-Go Formula, combining probiotics with dietary fiber sourced from kiwi and chicory root for children. 
 
"Our research has shown that kids' regularity is a top concern for parents, in particular when transitioning their toddler to solid foods," commented Nicole Bourdeau, senior brand manager for Culturelle Kids. "And as a brand parents trust with their children's digestive health, we felt we had a responsibility to offer an easy to use, drug-free option."
 
Each packet of the new child-specific product contains 2.5 billion active cultures of Lactobacillus GG with 3.5 grams of dietary fiber to restore the natural balance of gut bacteria in the digestive tract and promote daily regularity.
 
"Parents typically call the minute their child's bathroom routine becomes inconsistent, so having an option like Culturelle Kids Regularity Gentle-Go Formula to turn to at a moment's notice will provide a great solution," stated Jennifer Trachtenberg, product spokesperson. "By adding fiber and a proven beneficial probiotic to their child's routine, parents can breathe a sigh of relief knowing their children's digestive health can easily get back on track."
 
The new product is available at all major retailers, including Walmart, Target, CVS, Walgreens and Rite Aid, with a suggested retail price of $26.49.
 
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