Clairol focuses on empowerment with Color of Confidence campaign
Clairol is taking its mission of building confidence and fearlessness in women by unveiling the Color of Confidence campaign and the #ColorFearlessly movement.
Alongside the campaign, the New York City-based beauty brand also is relaunching its iconic Nice’n Easy line and addressing the fears around coloring hair at home. The company said it wants to empower women to take control and make a positive change for themselves, which is why they invited 100 women to try out the Nice’n Easy Color Care to see how coloring affected their confidence.
“Taking the fear out of coloring liberates women to express themselves in new ways. We heard from women who colored they’re now more comfortable speaking out, going after their dreams and overwhelmingly feel more positive about their appearance,” Rosi Ajjam, senior vice president of retail hair at Coty, and the architect of Clairol’s recent redesign said. “Beauty today is all about celebrating what you love about your look, but women are still hesitant to try at-home color because of real concerns about damage, allergies and unnatural results. By allowing women to color fearlessly we’re taking away barriers and opening up a new world of transformation and self-expression.”
Clairol’s color experts spoke with one-on-one with each woman about hair color history, lifestyle and personal style to offer a personalized color recommendation. After coloring with Nice’n Easy, each woman shared her reaction to the new color and the recorded immediate confidence boost changed her mindset, the company said. A survey was then conducted, which found:
- 85% of women said they felt more confident after coloring, and 97% said they’d do it again.
- After coloring their hair with Nice ‘N Easy, 70% said they felt ready for anything.
After coloring their hair, women surveyed were very likely to:
- Be more confident at work (77%)
- Speak up confidently in a meeting (65%)
- Be themselves (89%)
- Take on any challenge (70%)
The campaign will feature women from a variety of backgrounds, professions and lifestyles, Clairol said. The #ColorFearlessly movement begins with the launch of Clairol’s Fearless Femmes, which consists of a diverse group of influencers — Sarah Tripp, Bethany Ciotola and Miki Ash — who are bringing along their followers on their personal hair journeys.
Clairol will be expanding the Fearless Femmes in spring, to feature more women with different hair types, lifestyles and passions.
Every Man Jack targets dirt, oil removal with facial wipes
Every Man Jack wants to help users who feel or see some extra dirt or oil on their skin with its new volcanic clay facial wipes, designed in California and manufactured in New Jersey, aimed to extract dirt and absorb oil from their pores.
Aside from cleansing, the product also aims to moisturize with such ingredients as aloe and vitamin E, which also protects the skin. Though that’s not all the company is preoccupying itself with. The facial wipes also remove shine that may be left on the skin from the oil with the inclusion of witch hazel, which mattifies and leaves the area soft and shine-free.
Like other products found within the company’s portfolio, the volcanic clay facial wipes do not contain parabens, phthalates or dyes. They also are gluten-free, non-GMO and not tested on animals.
To use the wipes — which are fragrance-free for those with sensitive skin — all a consumer needs to do is gently wipe over the face and neck. There is no need to rinse the product and the towelette is to be disposed of in the trash, not flushed, the company said.
Each pack of Every Man Jack’s Volcanic Facial Wipes comes in a pack of 30, that can be purchased on the company’s website or on Amazon for the suggested retail price of $6.
Sally Hansen channels the ’80s, ’90s in Madeline Poole collab
Sally Hansen is channeling the bright, fun glam of the ’80s and ’90s with its new polish collection, that just so happens to be a collaboration. The beauty brand partnered with New York-based Instagram famous nail expert, Madeline Poole on this new limited-edition line.
Inspired by the textures, patterns, designs and colors of the late ’80s and early ’90s, the Sally Hansen Complete Salon Manicure Madeline Poole Collection draws from the nail expert’s childhood memories. Poole incorporated the expressive beauty and bright, unapologetic color palettes of the era along with other elements such as the scent of her sister’s hairspray and the wood-paneled, red velvet interior of the Dodge Aries her family called the “cloud mobile.”
The six-piece polish line will include:
- Material Pearl: a delicate, metallic pink;
- Say It Lycra Mean It: a deep orange shade;
- Slime Scene: a lime green hue;
- Mallratz: a green cream lacquer;
- Vinyl Tap: a steel grey shade; and
- Call Me on my Shellphone: a light mauve-tinged polish.
Each product in the Sally Hansen Complete Salon Manicure Madeline Poole collection will be available for purchase in March, and will feature a bottle cap printed with the MP Nails Madeline Poole logo, retailing for $7.99 each.