HEALTH

Church & Dwight’s Trojan brand releases census on intimacy

BY Michael Johnsen

PRINCETON, N.J. — New findings released Tuesday as part of the Trojan U.S. Sex Census revealed the average adult has sex 120 times a year (2.3 times per week), with more people in the Northeast reporting having sex more than any other U.S. region, averaging 130 times per year (2.5 times per week).

The Midwest reported an average of 125 times per year (2.4 times per week), the West reported an average of 120 times per year (2.3 times per week) and the South reported an average of 114 times per year (2.1 times per week).

Researchers found residents of metropolitan centers, such as Los Angeles and Houston, are having the most sex per year: 135 times and 125 times, respectively, while residents of Philadelphia and Dallas have the least: 99 and 104 times each, respectively.

In addition, 43% of Northeasterners reported they were more likely to use a condom during sexual activity, the highest rate in the nation.

The Sex Census, commissioned by Church & Dwight, is based on two studies conducted by StrategyOne from March 15 to 21. The first, a national sample of 1,000 10-minute surveys, were conducted online among U.S. adults ages 18 years and older. The second is a study conducted online in 10 major U.S. cities among adults ages 18 years and older. The cities were New York; Los Angeles; Chicago; Philadelphia; Boston; San Francisco; Dallas/Ft. Worth; Washington, D.C.; Atlanta; and Houston. A total of 2,000 10-minute surveys were conducted.

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Clif Kid introduces Zbar Crispy

BY Allison Cerra

EMERYVILLE, Calif. — Clif Kid is extending its organic Zbar line with a new addition.

New Zbar Crispy is an organic rice-crispy snack that is made with 8 g of whole grains and a sprinkling of toasted oats for a lightly textured crunch. Available in three flavors, including chocolate, chocolate chip and peanut butter, Zbar Crispy retails for 89 cents per bar or $4.49 per six-pack box.

Clif Kid also announced that its Zfruit product, a fruit rope twist made with organic fruit puree, now includes a fruit punch flavor. Zfruit retails for 89 cents per fruit rope or $4.49 per six-pack box.

Both Zbar Crispy and Zfruit are available at Target, grocery and natural food stores nationwide.

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XRP Energy gears up for nationwide launch

BY Michael Johnsen

HATTIESBURG, Miss. — Top Five Labs on Monday announced its intent to expand distribution of its XRP Energy product — endorsed by former National Football League quarterback Brett Favre — nationwide after a successful test launch in select convenience stores and marts throughout Alabama, Mississippi, Florida, Wisconsin and Minnesota.

"We are very encouraged by the initial market response that has been generated by XRP Energy in our test sites, and we can now confirm that the uniqueness of the product, its great taste and proven performance has broad consumer appeal," Top Five Labs president Buddy King said.

"The key for breaking into this highly contested market niche is having a truly distinctive product that performs," King continued. "Utilizing pharmaceutical technology used in the prescription drug market gives us the distinction and edge needed to succeed. Based on our five-state market study, we’re confident to conclude we have both, coupled with the necessary horsepower and resources required to launch and market this product on a widespread national basis."

XRP Energy is an extended-release energy product in a 1.9-g-per-serving-size stick pack. Each stick pack serving includes the nutrients choline and taurine, vitamins B6 and B12, and has 4 calories.

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