BEAUTY CARE

Church & Dwight unveils new Arm & Hammer toothpaste

BY Antoinette Alexander

NEW YORK Church & Dwight is launching for 2009 its new Arm & Hammer Advance White Brilliant Sparkle Gel toothpaste.

The formula contains dental baking soda to gently polish enamel for whiter teeth, loosen plaque for easier and more complete cleaning and neutralize acids from foods and food debris. According to the company, Advance White Brilliant Sparkle Gel is clinically proven to remove 88% more plaque. 

The product, which will be available in March, retails for about $3.59 for one 4.3 ounce tube and $4.49 for a 6 ounce tube.

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Gillette hosted Gillette-EA Sports Champions of Gaming tournament

BY Antoinette Alexander

In celebration of Gillette’s latest addition to the Fusion family—the Fusion Power Gamer—the brand hosted the Gillette – EA Sports Champions of Gaming tournament powered by Xbox LIVE in Orlando, Fla., on Tuesday.

The new Gillette Fusion Power Gamer features Fusion’s five bladed-shaving surface for comfort and has a sleek new look.

Gillette and EA Sports, a label of Electronic Arts Inc., kicked off the Gillette – EA Sports Champions of Gaming tournament on Oct. 31, 2008, inviting participants to compete against other players on Xbox LIVE, Microsoft’s online gaming platform. The competition attracted more than 350,000 participants, making it the world’s largest online multi-sport gaming tournament. It consisted of one nine-part qualification round and one knockout round in three regions—the Americas, Europe and Asia-Pacific.

The regional champions competed on EA Sports titles for the chance to be crowned a Gillette – EA Sports Champion of Gaming and were part of a live event that will air on Spike on Feb. 18 at 11:30 p.m. EST.

The global champions earned one-on-one match-ups with athletes such as Tiger Woods and Derek Jeter, Nascar driver and Gillette Young Gun Denny Hamlin, NFL tailback Reggie Bush and NBA all-star point guard Jameer Nelson.

“These newly crowned Gillette – EA Sports Champions of Gaming have proven that they have what it takes to compete at the highest level, just like our Gillette Champions,” stated Peter Clay, VP, Gillette Global Grooming. “Through our partnership with EA Sports, we’re proud to provide our winners with the experience of a lifetime and the chance to compete against some of the top names in sport.”

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Murad Inc. introduces new skin repair serum

BY Antoinette Alexander

EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Howard Murad, M.D. and sells its skin care brand at several retail locations such as Sephora and Ulta, has introduced the new Sleep Reform Serum and Supplements.

The products are designed to help the body and skin “sleep” by using Repair Enhancing Matrix (REM). Developed to increase the depth and duration of restorative sleep, it helps accelerate and optimize the skin’s repair cycle while providing antioxidant protection to shield cells from further damage.

REM complex is comprised of three actives—gamma-aminobutyric acid for encouraging muscle relaxation, methylsulfonylmethane, a sulfur donor for enhancing penetration and reducing inflammation, and vitamin C and its derivatives. This complex, coupled with melatonin in Sleep Reform, promises to induce an anti-stress effect that relaxes skin tension and reduces wrinkles, according to the company.

Applying Murad’s internal/external approach to skin care, the Sleep Reform system is comprised of two tiers:

•  Sleep Reform Serum: A night treatment that is designed to improve skin’s beauty sleep. The product is priced at $97 for 1 ounce. •  Sleep Reform Supplements: Provides ingredients, including melatonin, that promise to improve the ease with which one falls asleep, and helps to reduce nighttime disturbances. The supplements are priced at $49.50 for 60 tablets.

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