HEALTH

Church & Dwight promotes culture of consent on college campuses

BY Michael Johnsen

EWING, N.J. – In an effort to support a culture of consent, Church & Dwight is teaming up with YouTube Vlogger and peer sex educator, Laci Green, to visit her alma mater, UC Berkeley, in encouraging students to take the pledge to make sure consent is always given and received. The campus activation is part of the nationwide "Consent. Ask For It" campaign, brought to you by the maker of Trojan brand condoms. 
 
"I'm excited to partner with Trojan to bring this important message to students at my alma mater, UC Berkeley, and nationwide," Green said. "Consent is a necessary conversation and I hope to make that conversation easier."
 
The "Consent. Ask For It" campaign includes posters, a website and digital pledge, school newspaper ads, social media and a streaming radio spot airing nationally. With taglines such as "It Takes Two to Say Yes" and "Wherever You Go, Make Sure You're Both Along for the Ride," the campaign stresses the importance of consent by both parties. 
 
"As the most trusted name in sexual health, we hope to expand the dialogue to ensure that sexual experiences are healthy, safe and consensual," said Stephanie Berez, group brand manager for Trojan brand condoms.
 
Church & Dwight will visit several campuses nationwide to rally students to join the movement, make a difference and pledge to support a culture of consent. The brand will distribute a variety of "Consent. Ask For It" premiums to drive the conversation. Other activated schools include the University of Pennsylvania, Syracuse University and the University of Texas, El Paso. 
 
 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Menasha takes home 18 display awards

BY David Salazar

NEENAH, Wis. — Menasha Packaging won 18 Design of the Times (DOT) Awards at the 2015 Shopper Marketing Conference and Expo, the company announced this weekend. In adition to four gold, eight silver and five bronze awards in 5 retail channels, the company took home a platinum award for its work on the Excedrin Power Wing for GSK Consumer Healthcare.

“Menasha is honored to be recognized with 18 DOT Awards for our exceptional retail merchandising solutions,” Dennis Bonn, Menasha’s VP marketingesident of marketing for Menasha Packaging. “We take great pride in creating award-winning in-store tactics and campaigns that are innovative, engaging and effective, allowing our customers to stand out, connect with shoppers, and ultimately, win at retail.”

The company’s other gold medal-winning displays were:

  • Norelco/Sonicare holiday Floorstand, for Philips Consumer Lifestyles;
  • Coppertone Summer Split Endcap for Bayer Healthcare; and
  • Werther’s Caramels Speed Table for Storck USA.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

NBTY names new ad agency behind Ester-C, children’s vitamin portfolio

BY Michael Johnsen

 

NEW YORK – NBTY earlier this week announced that it has appointed Merkley+Partners as lead creative agency for its Ester-C and kids’ vitamin portfolio. Merkley+Partners list of clients include the Ad Council, Mercedes Benz and Nutella, to list a few. 
 
Merkley+Partners will be responsible for helping these brands effectively communicate their value to customers and consumers through  development of creative strategy, digital and social communications, NBTY stated. 
 
“Our continual growth is dependent upon creating the most relevant, engaging brand experiences to drive loyalty with consumers and create value for our customers,” stated André Branch, chief marketing officer for NBTY’s Consumer Products Group. “I’m confident that leveraging Merkley+ Partners’ fully-integrated approach, collaborative attitude and expertise in today’s marketing landscape will help our brands connect with consumers.”
 
The NBTY kids vitamin portfolio includes Disney, Marvel and Star Wars licensed equities.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?