BEAUTY CARE

Church & Dwight to launch new Baby Orajel product in January

BY Antoinette Alexander

PRINCETON, N.J. Church & Dwight is launching in January its new Baby Orajel Cooling Cucumber Teething Gel.

The well-known Baby Orajel brand, which has been on the market for more than 40 years, is expanding its portfolio to now include a gel with cucumber extract. The cucumber extract is designed to help cool and soothe painful irritated gums.

The new Baby Orajel Cooling Cucumber Teething Gel, which promises to provide relief to babies instantly, is made with 7.5 percent benzocaine. It is dye-free and has a melon flavor. The suggested retail price is $5.99.

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Allegro launches spring, summer designer cosmetic bag collections

BY Antoinette Alexander

LOS ANGELES Allegro Manufacturing, which is owned by Conair, is launching for 2009 new spring/summer collections under the Trina and Morella brands.

The 2009 Trina collection, a premium cosmetic bag line, features a mix of modern luxury with elements of classic elegance. The new collection features sleek textures and rich fabrics that are coupled with bold citrus tones and black and white minimalism to reflect the season’s trends. Within the collection are eight unique lines priced between $25 and $99.

For the mass market, Allegro is offering the Modella 2009 spring/summer collection. Modella bags combine form and function with their bright colors and distinctive patterns on bags that serve a purpose for all kinds of travel.

The new Modella collection includes fitted valets, three-piece weekend sets, purse kits, fitted mini-train cases and a fitted weekender made of recycled nylon. The pieces are priced at less than $15.

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EcoTools expands its lines to earth-friendly nail care

BY Antoinette Alexander

NEW YORK EcoTools, a mass eco-conscious cosmetic brush and bath accessories brand launched in February, is expanding its line for 2009 to be a mass eco-friendly nail care collection.

For 2009, the brand is expanding into a new category with the introduction of an eco-friendly nail care collection featuring products like bamboo sticks and recycled steel sapphire files. A line of liquid bath and body products is also in the works for 2009, marking yet another new venture.

In addition, EcoTools is expanding beyond its original collection, which focused primarily on bamboo, to now include brushes cased in recycled aluminum and cleansing sponges made of soybean oil.

As in 2008, EcoTools will retain its partnership with 1 Percent For the Planet by donating 1 percent of annual sales to the organization for 2009.

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