BEAUTY CARE

Church & Dwight introduces two new toothbrushes

BY Antoinette Alexander

PRINCETON, N.J. Church & Dwight, which acquired the SpinBrush brand from Procter & Gamble in 2005, is launching at stores beginning in April two new toothbrushes: Pro Whitening Sonic and Pro Clean Sonic.

The battery-operated toothbrushes offer a robust fluid action to help dislodge food and remove plaque between the teeth and in areas where a manual brush may not reach. The bristles deliver up to 16,000 micro sweeps per minute.

The Crest SpinBrush Pro Clean Sonic offers a multi-functional head design for superior cleaning that includes angled, shaped bristles, a multi-level profile, high density bristles and a profiled slim head.

The Crest SpinBrush Pro Whitening Sonic has specialized whitening bristles that help remove stains and whiten teeth.

The brushes have a suggested retail price of $14.99. They are available in four metallic colors: red, orange, blue and green.

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M-A-C Cosmetics announces recipients of M-A-C Salutes award

BY Antoinette Alexander

LONDON M-A-C Cosmetics has announced that fashion makeup artists Sharon Dowsett and Charlotte Tilbury have been named this year’s recipients of the M-A-C Salutes award.

Gordon Espinet, VP Makeup Artistry, will present the award on Feb. 22 during London Fashion Week at The Hospital Club in London. A custom made piece of jewelry with a personal inscription will be presented to each artist. The event also marks the start of a year of activities to celebrate 25 years of British Fashion that will be kicking off during this season’s London Fashion Week.

M-A-C Salutes was created to acknowledge outstanding makeup artistry and to celebrate M-A-C’s professional heritage.

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L’Oreal launches Age Perfect Re-Cushioning Serum

BY Antoinette Alexander

NEW YORK L’Oreal Paris is rolling out for 2009 its new Age Perfect Re-Cushioning Serum, a daily treatment designed to reduce the signs of menopausal and post-menopausal skin.

The serum, which is available beginning this month, is so lightweight it comes in a dropper. It contains soy seed proteins combined with jasmine extract to stimulate production of natural collagen fibers to reinforce the skin’s supporting foundation. It promises to help restore and refine skin’s spring and resilience within four weeks of use.

The patented Ceramide-5 found in the serum helps repair skin’s moisture barrier to prevent moisture loss and to provide hydration all day. It also features skin-brightening enhancers to add radiance to the complexion for more even-toned skin. The suggested retail price is $16.59.

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