BEAUTY CARE

Church & Dwight introduces two new toothbrushes

BY Antoinette Alexander

PRINCETON, N.J. Church & Dwight, which acquired the SpinBrush brand from Procter & Gamble in 2005, is launching at stores beginning in April two new toothbrushes: Pro Whitening Sonic and Pro Clean Sonic.

The battery-operated toothbrushes offer a robust fluid action to help dislodge food and remove plaque between the teeth and in areas where a manual brush may not reach. The bristles deliver up to 16,000 micro sweeps per minute.

The Crest SpinBrush Pro Clean Sonic offers a multi-functional head design for superior cleaning that includes angled, shaped bristles, a multi-level profile, high density bristles and a profiled slim head.

The Crest SpinBrush Pro Whitening Sonic has specialized whitening bristles that help remove stains and whiten teeth.

The brushes have a suggested retail price of $14.99. They are available in four metallic colors: red, orange, blue and green.

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Rite Aid releases anti-aging Rx Suncare line

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Wednesday launched its exclusive Rx Suncare line, which includes seven products that carry the Skin Cancer Foundation Seal of Recommendation as an effective UV sunscreen with a sun protection factor of SPF 30 to SPF 50 and are formulated with anti-aging vitamins.

“Suncare product purchases are made primarily in drug stores because sun care is skin care, and skin care is considered a health-related decision,” stated Bryan Shirtliff, Rite Aid SVP, category management. “To help our customers make wise sun care choices, Rite Aid and The Skin Cancer Foundation want to educate and raise awareness about the risks and proper prevention of skin cancer from UV rays,’ he said. To earn the Seal of Recommendation, each of Rite Aid’s Rx Suncare products underwent stringent laboratory testing for safety and efficacy standards, including an SPF of 15 or greater, validation of the SPF number by testing on 20 people, acceptable test results for phototoxic reactions and contact irritation, and substantiation for any claims that a sunscreen is water- or sweat-resistant.

The exclusive line, priced between $2.49 and $9.99, are available now at Rite Aid stores nationwide and will be available at the retailer’s online site, www.riteaidonlinestore.com, by late February.

All items in Rite Aid’s new Rx Suncare line are fragrance free, non-comedogenic (does not block pores), provide stabilized broad spectrum protection and are supplemented by antioxidant vitamins.

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L’Oreal posts 2008 results; braces for challenging 2009

BY Antoinette Alexander

PARIS Beauty company L’Oreal Paris experienced a slight increase in total sales for 2008 and acknowledged that the environment will remain challenging and it is “tackling 2009 with realism, confidence and resolve.”

“Realism because the economic environment will certainly be difficult and we are prepared for this. Confidence because the cosmetics market has always shown resilience at times of crisis, and because L’Oreal’s fundamentals are strong and our financial situation is robust,” stated Jean-Paul Agon, L’Oreal CEO. “But also resolve, because thanks to our product innovation momentum, the unique quality of our brand portfolio, our possibilities for geographic expansion and our determination to strengthen our business drivers and control our costs, we are confident in L’Oreal’s ability to successfully weather this adverse economic climate and to even emerge stronger than before.”

No specific outlook was provided for 2009.

Total group sales for 2008 rose 2.8% and totaled 17.5 billion euros. Sales on a like-for-like basis rose 3.1%.

Net profit, excluding one-time items, rose from 2.04 billion euros to 2.06 billion euros. However, net profit, hampered by a charge of 115 million euros, dropped nearly 27 percent to 1.95 billion euros in 2008.

In North America, sales based on reported figures declined 6.6 percent and totaled 3.7 billion euros for 2008. On a like-for-like basis, sales slipped 4.8%.

The company noted that, in North America, there was a clear deterioration in the market during the fourth quarter, particularly in department stores, where sales were disappointing over the year-ago holiday period. Also, in salons the number of visits continued to decline. Overall, the group was slightly below the market trend, but still strengthened its positions in the consumer products, professional products and active cosmetics.

In its consumer products division within the United States, the company experienced an increase in market share despite inventory reductions by some large distributors. During the year, there were significant advances in facial skin care with Revitalift and the increasingly successful Garnier Nutritionist, launched in 2007, the company stated.

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