Church & Dwight adds depilatories to Nair line
NEW YORK Nair, a Church & Dwight brand, is looking to help beauty mavens get beach ready with the rollout of several new hair-removal products for 2010.
Among the new offerings is the new Shower Power Max, which joins the line up of existing Shower Power products that are designed for in-shower use. New Shower Power Max comes in a larger pump bottle and promises the max performance when removing coarse hair. It is scented with lavender and contains vitamin E.
Shower Power Max, which has a suggested retail price of $8.99, joins the existing Shower Power sensitive, moisturizing and exfoliating formulas.
There’s also the new Nair Silky Sensations for legs and body that features a dual moisturizing blend of depilation plus moisturization. The formula contains pomegranate and soy extracts and promises to provide 20% skin hydration. The suggested retail price is $6.99.
Nair has also revamped the packaging for its Nair Naturally Smooth Warm Wax and Cucumber Melon Lotion hair remover for legs and body to highlight the “natural” positioning of the product.
To encourage beauty mavens to take try Nair, the company is launching in April its Nair “Step Out Challenge” during Spring Break in Panama City, Fla.
To participate, consumers can visit www.NairLikeNeverBefore.com for a coupon to try one of the newest Nair products, like Shower Power Max or Nair Silky Sensations, and put their razor aside for a week. Consumers then make a video showing off their smooth legs and upload it to the site to enter the challenge. Those who upload their video will be entered in a drawing for a chance to win a pair of Sony concert tickets.
Naturally Fresh freshens up Web site
POMPANO BEACH, Fla. Naturally Fresh deodorant crystal, a 100% pure and natural alternative to conventional deodorants, has announced the launch of its new interactive Web site.
The updated site, located at Naturallyfreshdeodorantcrystal.com, offers new interactive features, including a store locator, a user-friendly account monitor and more information on health and natural products.
“We wanted to give our customers a place to turn to for all their deodorant and natural living questions,” stated Ted Alflen, CEO and founder of Naturally Fresh deodorant crystal. “Our vision has always been to provide healthy, effective products formulated without harmful chemicals. Our new site better portrays this mission through its informative focus.”
New features include:
- Store locator: Type in a zip code and find a store.
- Personal accounts: For those looking to buy products online, it’s now more user friendly. Customers can now create accounts, view orders and keep track of their online history.
- New sections: The new Naturally Aware section has been added to keep customers up-to-date on natural living and deodorants. The FAQ and Supporting the Cure links also have been enhanced.
- A new look: The site offers a clean, crisp design that is easy to navigate.
Naturally Fresh deodorant contains no harmful aluminum or parabens. According to the company, the products are extremely gentle, yet effective at eliminating body odor-with 24-hour protection.
L’Oreal Paris launches Go 360° Clean facial cleansers
NEW YORK L’Oreal Paris has announced the launch of a new innovation in skin cleansing technology, Go 360° Clean facial cleansers, with the help of actress Freida Pinto, best known for her starring role in “Slumdog Millionaire.”
The advertisements, featuring Pinto, began unveiling the new skin care products on network and cable television in early January.
Throughout the campaign, Pinto demonstrates the unique “Pop-Out. Pour-On. Go Clean” design of Go 360° Clean, featuring the first ever Scrublet cleansing tool that goes beyond clean for a pore-by-pore daily cleansing experience.
The Go 360° Clean Scrublet cleansing tool is a super-soft, flexible cleansing disc that applies the collection?s cleansers with 500 extra-supple touch points that gently glide across the skin, activating the cleanser formulas on contact and, creating a hi-foaming lather for a deep clean.
Pores look smaller and skin is cleaner, smoother and softer, according to the company. The Go 360° Clean collection offers a range of four high-foam cleansers that are calibrated to perform with the Scrublet. These four formulas meet the needs of all skin types to cleanse deep to remove dirt and oil.
L’Oreal Paris Go 360° Clean is available at retail as of January. The suggested retail price is $6.99 each.