HEALTH

CHPA introduces StopMedicineAbuse.org widget

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association recently introduced a StopMedicineAbuse.org widget to help spread the word about teen cough medicine abuse.

The widget is an application that allows partners, bloggers and allies to share the StopMedicineAbuse resources by adding it to their web sites or blogs. The association’s approach to preventing teen cough medicine abuse includes the StopMedicineAbuse.org web and mobile sites, Facebook, the FiveMoms Campaign online.

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Carex rolls out new Bed Buddy Foot and Hand Warmers Gift Set

BY Allison Cerra

SIOUX FALLS, S.D. Carex Health Brands introduced a new Bed Buddy Foot and Hand Warmers Gift Set with merchandising display, which offers consumers an economical way to stay warm during the fall/winter season and keep their heating bills down.

Featuring a Moist Heat ThermaTherapy, the Bed Buddy Foot and Hand Warmers provide soothing warmth in minutes, stay heated for up to an hour, are one-size-fits-all and are easy and safe to use.

Filled with 100% natural and organic grains, the Foot and Hand Warmers also provide relief from aches and pains, and are lightly fragranced with aromatherapy — including eucalyptus to revitalize, clove to comfort and cinnamon to calm.

Carex will donate a portion of proceeds from the sales of pink Bed Buddy Foot & Hand Warmers Gift Sets to the fight against breast cancer.

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Viactiv partners with Susan G. Komen for the Cure, continuing its ‘Style and Strength for Life’ Campaign

BY Allison Cerra

NEW YORK A calcium supplement brand has become a sponsor of Susan G. Komen for the Cure, the world’s largest breast cancer organization.

Viactiv Calcium Soft Chews, which contain 125% of the daily value of vitamin D, pledged a sponsorship of $100,000 between August 2008 and July 2009. The brand’s sponsorship is part of the year-long “Style and Strength for Life” campaign, which is built on an innovative platform uniting the Viactiv brand with breakout fashion designer Ashleigh Verrier and her mother and business partner Jude Verrier. The initiative was established to educate women about the connection between adequate calcium, essential vitamins (particularly vitamin D) and healthy beauty.

As part of its “Style and Strength for Life” campaign, and serving as the cornerstone of its Susan G. Komen for the Cure partnership, the Viactiv will also appear as one of the “silver-level” sponsors of the Komen Philadelphia Race for the Cure this May. The race will take place on May 10 at 8:15 a.m. at Eakins Oval at the Philadelphia Art Museum. The brand, along with Ashleigh and Jude Verrier, will inspire walkers to pledge their “daily promise to be strong.” Each promise, written on a special hangtag, will come together to create a powerful display of strength.

Additionally, limited-edition “My Daily Promise” bracelets, designed by Ashleigh Verrier, will be awarded to participants and spectators via a random drawing during the race. Consumers will also have the opportunity to enter an online contest in May at www.viactiv.com for their chance to win a limited-edition bracelet. The “My Daily Promise” bracelet, a ring of silver beads and one standout bead encrusted with brilliant purple Swarovski crystals accompanied by a chic “V” charm, was developed earlier this year — and gifted to various celebrities during Mercedes-Benz Fashion Week — to bring the message of healthy beauty to life. The “My Daily Promise” bracelet serves as a stylish reminder to take Viactiv Calcium supplements each day as a commitment to healthy beauty and wellness.

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