HEALTH

CHPA introduces StopMedicineAbuse.org widget

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association recently introduced a StopMedicineAbuse.org widget to help spread the word about teen cough medicine abuse.

The widget is an application that allows partners, bloggers and allies to share the StopMedicineAbuse resources by adding it to their web sites or blogs. The association’s approach to preventing teen cough medicine abuse includes the StopMedicineAbuse.org web and mobile sites, Facebook, the FiveMoms Campaign online.

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Study finds that Mannatech supplement can improve vision, memory

BY Alaric DeArment

COPPELL, Texas One tablespoon of a dietary supplement can improve mental functioning, a study indicates.

The study, by researchers at Howard University and published in the journal Perceptual & Motor Skills, indicated that a tablespoon of Mannatech’s supplement Ambrotose can “significantly improve” visual discrimination and working memory.

“The results of this study are impressive because they show significant improvement in the perceptual capabilities of healthy adults, which indicates that Ambrotose complex can benefit everyone,” researcher Atiya Stancil said.

Stancil and fellow researcher Leslie Hicks conducted the randomized, double-blind, placebo-controlled study on 62 healthy young adults.

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RoC Skincare, All Detergent sign on for StoreBoard Media’s security pedestals

BY Allison Cerra

NEW YORK Johnson & Johnson’s RoC Skincare and Sun Products Corp.’s All Detergent have signed on to advertise on StoreBoard Media’s security pedestal media.

The two brands are being featured beginning Tuesday on StoreBoard’s EyeCurve billboards at the entranceways to chain drug stores nationwide. The campaigns will run through May 17.

Johnson & Johnson is a returning StoreBoard shopper marketing advertiser, but is utilizing the EyeCurve billboards for the RoC brand for the first time. All Detergent is a returning brand.

“We are continuing to experience rapid growth because advertisers recognize that we provide a powerful advertising mass medium that reaches out-of-home shoppers at the point-of-decision. Our strongest endorsement can be found in our high percentage of repeat business,” said StoreBoard CEO Douglas Leeds.

Retailers who join the StoreBoard media network generate a new source of revenue, Leeds said, since StoreBoard shares its revenue with retailers. In addition, StoreBoard sells its product as media rather than promotion, enabling retailers to gain access to new marketing dollars from brands.

StoreBoard sells its advertising in four-week cycles. The Johnson & Johnson and Sun Products Corp. campaigns comprise the fifth cycle for 2009.

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