HEALTH

CHPA gears up for annual event

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association is gearing up for its 2010 Market Exchange, scheduled Sept. 15 to 16 in New Brunswick, N.J. The CHPA 2010 Market Exchange is a comprehensive networking event between CHPA member manufacturers and other CHPA member vendors or suppliers of goods and services.

Dan O’Connor, president and CEO for RetailNet Group, again will address Market Exchange attendees around the future of retailing on the Thursday morning of the event. Last year, O’Connor addressed the potential impact of a multitude of factors manipulating modern retail — a down economy, an unstable pricing environment, the major shift in demographic focus as baby boomers continue to grey as well as how the recession of 2007 will mold future shopping behaviors.

The second day of the meeting will be shortened, per attendee requests, CHPA stated in its weekly executive newsletter blast. An afternoon session has been exchanged for a longer lunch that should allow additional time for networking before and after the business presentation. The meeting now begins the afternoon of Sept. 15 and ends on the afternoon of Sept. 16.

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McNeil recalls continue; this time for Benadryl, Extra Strength Tylenol

BY Allison Cerra

FORT WASHINGTON, Pa. McNeil Consumer Healthcare once again is recalling certain lots of its products as it is probed by federal investigators for its recall of children’s cough-cold products and manufacturing plant closure.

The J&J subsidiary announced Wednesday morning that four lots of Benadryl allergy ultratab tablets (100 count) and one lot of Extra Strength Tylenol rapid-release gels (50 count) would be added to its initial Jan. 15 product recall. This recall, McNeil said, is a follow-up to the product recall because the products were inadvertently omitted from the initial recall action.

Benadryl allergy ultratab tablets are designed to provide relief of such allergy-associated symptoms as sneezing, runny nose, itchy throat and itchy and watery eyes. Extra strength Tylenol rapid-release gels are sold over-the-counter and are indicated for the temporary reduction of fever, as well as for the temporary relief of minor aches and pains due to headache, muscular aches, backache, minor arthritis pain, the common cold, toothache, premenstrual and menstrual cramps, and flu.

Consumers who purchased product from the lots included in this recall should stop using the product and contact McNeil Consumer Healthcare for instructions on a refund or replacement, the company said.

The Committee on Oversight and Government Reform is continuing its probe of the J&J subsidiary.

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‘Life…supplemented’ campaign saluted for PR work

BY Allison Cerra

WASHINGTON Consumer wellness initiative “Life…supplemented” was the recipient of an award that recognizes organizations that do exemplary work in the field of public relations.

Considered the highest honor within the public relations industry, the Silver Anvil award — sponsored by the Public Relations Society of America — was given to CRT/tanaka, the creators of the campaign, and to the CRN Foundation, the education affiliate of the Council for Responsible Nutrition, which managed the campaign.

“Life…supplemented” encourages consumers to focus on the three pillars of health — healthy diet, dietary supplements and exercise — along with other smart, healthy lifestyle choices. The campaign was recognized in the reputation/brand management (associations) category. The ceremony was held June 3 in New York.

“This consumer wellness initiative is an extraordinary effort by an industry that is passionate about its consumers and eager to educate the public about the valuable role dietary supplements play as part of a comprehensive approach to wellness,” said Judy Blatman, SVP communications at CRN. “It’s an honor to share this award with CRT/tanaka, our Steering Committee and funders, and our Social Media Advisory Board and other campaign advisors.”

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