HEALTH

CHPA gears up for annual event

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association is gearing up for its 2010 Market Exchange, scheduled Sept. 15 to 16 in New Brunswick, N.J. The CHPA 2010 Market Exchange is a comprehensive networking event between CHPA member manufacturers and other CHPA member vendors or suppliers of goods and services.

Dan O’Connor, president and CEO for RetailNet Group, again will address Market Exchange attendees around the future of retailing on the Thursday morning of the event. Last year, O’Connor addressed the potential impact of a multitude of factors manipulating modern retail — a down economy, an unstable pricing environment, the major shift in demographic focus as baby boomers continue to grey as well as how the recession of 2007 will mold future shopping behaviors.

The second day of the meeting will be shortened, per attendee requests, CHPA stated in its weekly executive newsletter blast. An afternoon session has been exchanged for a longer lunch that should allow additional time for networking before and after the business presentation. The meeting now begins the afternoon of Sept. 15 and ends on the afternoon of Sept. 16.

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One condoms arrive at Target

BY Allison Cerra

BOSTON A new condom brand has hit store shelves at Targets nationwide.

One condoms offer unmatched sensitivity without compromising strength, the company said. More than 1,700 Target stores now carry three styles of One premium condoms: Super Sensitive, Mixed Pleasures and  Zero, a new product made from more natural, ultra-purified latex and is 25% thinner than standard condoms.

“For years, our customers have been asking when their favorite One condoms would be available at Target,” said Davin Wedel, CEO of One. “We are thrilled that day has finally come.”

To celebrate this milestone and thank its loyal customers, One is giving away free music to 1,000,000 fans. The free music downloads are available while supplies last by becoming a member of the One community in any of several ways:

  • Join the One mailing list;
  • Become a fan on Facebook;
  • Follow One on Twitter;
  • Complete an online survey at OneCondoms.com; or
  • Sign the Safer Sex Oath online

For more information, visit OneCondoms.com.

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‘Life…supplemented’ campaign saluted for PR work

BY Allison Cerra

WASHINGTON Consumer wellness initiative “Life…supplemented” was the recipient of an award that recognizes organizations that do exemplary work in the field of public relations.

Considered the highest honor within the public relations industry, the Silver Anvil award — sponsored by the Public Relations Society of America — was given to CRT/tanaka, the creators of the campaign, and to the CRN Foundation, the education affiliate of the Council for Responsible Nutrition, which managed the campaign.

“Life…supplemented” encourages consumers to focus on the three pillars of health — healthy diet, dietary supplements and exercise — along with other smart, healthy lifestyle choices. The campaign was recognized in the reputation/brand management (associations) category. The ceremony was held June 3 in New York.

“This consumer wellness initiative is an extraordinary effort by an industry that is passionate about its consumers and eager to educate the public about the valuable role dietary supplements play as part of a comprehensive approach to wellness,” said Judy Blatman, SVP communications at CRN. “It’s an honor to share this award with CRT/tanaka, our Steering Committee and funders, and our Social Media Advisory Board and other campaign advisors.”

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