HEALTH

CHPA to expand Five Moms to Latino community

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association on Friday announced the expansion of its Five Moms Campaign—a grass-roots campaign to help raise awareness around teen cough medicine abuse—to reach Hispanic audiences with additional Spanish-language content and utilities.

The latest addition is a tool, called tell-a-friend, to help Spanish-speaking parents communicate the Five Moms message of awareness with other Spanish-speaking parents, the association stated.

The Five Moms tell-a-friend feature is an easy-to-use tool to help Spanish speakers share information and resources in order to prevent teen cough medicine abuse. The feature joins new content and an entire en Espanol section on FiveMoms.com.

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HEALTH

Berkeley Premium Nutraceuticals founder sentenced to prison for money laundering

BY Michael Johnsen

CINCINNATI Steve Warshak, founder of Berkeley Premium Nutraceuticals, which distributed the sexual enhancement supplement Enzyte, was sentenced to 25 years in prison last week and fined an additional $93,000 for fraud and money laundering, according to a report in USA Today.

In addition, U.S. District Judge Arthur Spiegel ordered Warshak and several of his associates to forfeit more than $500 million.

Berkeley Premium Nutraceuticals promoted its product heavily on television in the direct-to-consumer channel.

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DRJ announces sales increased 31 percent for FY 2008

BY Michael Johnsen

ENCINITAS, Calif. DRJ Group Inc., the makers of Stopain topical analgesics, on Thursday announced that sales increased 31 percent overall during its fiscal year 2008 ending June 30.

The most dramatic growth was in the grocery and health food category, which grew by 69 percent.

“We made some great enhancements to Stopain during the past 12 months,” stated Bob Miller, president and chief executive officer of DRJ. “This included adding our new, patented cream formula; improving on-shelf visibility with easy-to-read packaging; and widening the availability of our Stopain product family through increased distribution at some of the country’s major retailers and on our brand’s web site.”

Earlier this year, Meijer supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky began carrying Stopain products. In May, the sale of Stopain Spray and Roll-on began in Wal-Mart locations throughout the United States, the company stated.

The Emerson Group, a national sales organization that represents DRJ Group, reports that Stopain experienced one of the largest sales percentage increases of any of its clients during fiscal year 2008.

Stopain products include the company’s new patented cream formula, as well as spray and roll-on SKUs.

Stopain can be purchased nationally in over 25,000 independent pharmacies and national chain drug stores, including Walgreens, Wal-Mart, CVS and Rite-Aid.

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