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CHPA Educational Foundation Board announces board members

BY Michael Johnsen

AMELIA ISLAND, Fla. — The Consumer Healthcare Products Association on Tuesday announced the members of the CHPA Educational Foundation Board during the association’s Annual Executive Conference held here.

“I welcome and thank our board members for their commitment, and I thank our chair, Chris DeWolf, for offering his continued support and leadership,” stated Emily Skor, VP communications and executive director, CHPA Educational Foundation. “With this strengthened support the foundation can enhance its consumer education, expanding on campaigns like our award-winning Up and Away and Out of Sight.” 

The new board is part of CHPA’s commitment to expand the industry’s consumer education arm and ultimately contribute a greater impact on the responsible use, storage and disposal of consumer healthcare products in the years to come. 

“This new board has the vision and expertise our industry needs to establish the foundation as the trusted source of information on the safe and responsible use of our products,” said Chris DeWolf, president and CEO of Lil’ Drug Store Products. 

In addition to chairman DeWolf, CHPA Educational Foundation board members are:

  • Maria Elisa Carvajal, VP and general manager of Colgate Oral Pharmaceuticals at the Colgate-Palmolive Co.;
  • Brian Groves, chief marketing officer of the U.S. market at Pfizer Consumer Healthcare;
  • Ernesto Levy, VP marketing of North America at Novartis Consumer Health;
  • Scott Melville, president and CEO of Consumer Healthcare Products Association;
  • Stephen Neumann, VP global marketing services at Merck Consumer Care;
  • Jeffrey Needham, EVP and general manager of U.S. consumer healthcare at Perrigo Co.;
  • Girard Smith, VP marketing of OTC at Bayer Healthcare; and
  • David Tomasi, marketing director of Vicks North America at Procter & Gamble.

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Bolthouse Farms adds to yogurt dressing line

BY Ryan Chavis

BAKERSFIELD, Calif. — Bolthouse Farms is expanding its line of yogurt dressings to include two new flavors: Cilantro Avocado and Mango Chipotle, both of which are now available in stores nationwide.

Bolthouse Farms Cilantro Avocado Yogurt Dressing features a combination of avocado, chopped cilantro, cotija cheese crumbles and poblano pepper bites. Bolthouse Farms Mango Chipotle Yogurt Dressing takes the taste of ripe mango puree and combines it with the spice of chipotle pepper. Both dressings are 40 calories per serving. 

In addition to its premium line of dressings and extra virgin olive oil vinaigrettes, Bolthouse Farms produces and sells premium juices, smoothies, protein shakes and café beverages. The company was acquird by Campbell Soup Co. in 2012.

 

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NYT: Target partners with ‘Cougar Town’ to take product placement to new heights

BY Antoinette Alexander

MINNEAPOLIS — Target is taking the online shopping experience and product placement to a whole new level by teaming up with the comedy series “Cougar Town” to place dozens of products in a new episode that viewers can then purchase online, according to a New York Times article.

The episode, which airs Tuesday evening on TBS, will be simulcast online at ShopCougarTown.com. According to the NYT, when viewers see something they like on the episode, they can check out the online version to purchase it.

More than 25 products, such as picture frames and pillows, from the Target line by designer Nate Berkus will be featured, the NYT reported.

“It’s a combination of being a product integration that’s really integrated into the story line of the script, being on a major network, and with a unique shopping experience,” Rick Gomez, Target’s SVP marketing, was quoted as saying. “And that’s something we’ve never done before.”

After the episode airs, the full version with the products highlight will remain online through April 15.

 

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