BEAUTY CARE

ChopSaver donates lip balm to California firefighters

BY Gisselle Gaitan

Lip care products from ChopSaver, created by trumpeter Dan Gosling, are on their way to firefighters in Southern California. The Indianapolis-based company announced that over 7,000 tubes will be shipped straight to the first responders battling the ongoing fires in that region.

“I received a text from my friend Gregory Zarian a few days ago. A busy actor/model in Los Angeles who is a huge ChopSaver fan, Gregory is devastated by the destruction the California fires are causing, and he wanted to do something to help. So he connected us with someone he knows at the Red Cross,” Gosling said.

“Our first responders put themselves on the line protecting and serving all of us,” Kimberly Y. Payne, Senior Region Philanthropy Officer for the American Red Cross Los Angeles Region, said. “When companies like ChopSaver step forward to help, it is a wonderful testament to the humanitarian spirit and commitment to making a difference to communities in need.”

ChopSaver’s products are all-natural and created with herbs to soothe all lip related problems, the company said. The lip balms can be found at major retailers nationwide, including CVS.

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BEAUTY CARE

Ulta Beauty shakes up the cosmetics industry with Manhattan store opening

BY Gisselle Gaitan

Ulta Beauty is looking to make a splash with the opening of its first-ever Manhattan store. Located at 188 East 86th St in New York City, the store looks to offer consumers more than just beauty products to sift through. General manager Jennifer Diaferio notes that though this new location will offer many of the staple services – skin, brow and beauty – consumers have come to associate the company with, it also looks to make its own individual mark.

While sticking to its tried and true trades such as featuring products from NYX, Morphe, Ulta Beauty Collection among others, the store hopes to differentiate itself from the 1,000 others by featuring products and services not available in other locations throughout the nation. This involves the inclusion of Skin Laundry and M.A.C. The beauty retailer is one of the few locations to carry cosmetics from the makeup line, and the store’s general manager states that the company is looking to feature M.A.C. boutiques in more than 100 locations across the country.

Skin services from Skin Laundry are only available in one other Ulta Beauty location, the New York City location will be the second to feature the company’s 15-minute facial. The full lineup of services includes brow services from Benefit, skin services from Dermalogica, M.A.C. makeup artistry, and Skin Laundry’s 15-minute Laser & Light Facial.

When it comes to the salon where consumers can show their hair some much needed TLC, stylists will be able to offer haircuts, all over hair color, highlights, texture treatments, blowouts and deep conditioning treatments using products from Redken and Bumble and Bumble.

The full line of services and items offered both in-store and online are sure to entice consumers, but the Bolingbrook, Ill.-based company hopes this new location will drive foot traffic. Jennifer Diaferio explains that the store plans to do this by ensuring that customers, “are able to experience more than just our great product assortment. Guests can chat with Ulta Beauty experts to find the right shade or product to complete their look, get pampered with hair, skin and brow services and play, explore and discover before making their purchase,” Diaferio said.

Another set of perks customers can look for come from the company’s Ultamate Beauty Rewards loyalty program. Aside from earning points for every dollar spent, other benefits include a free gift on their birthday and double points during their birthday month. When members spend $450 in a calendar year, they are upgraded to platinum status, earn 25 percent faster, receive exclusive bonus point promotions and an additional birthday gift.

While this is certainly not the company’s first store, this expansion towards a whole new market of consumers who had previously only been able to buy products online should keep other major beauty retailers on edge.

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Steripod adds tongue cleaners, new pod colors

BY Gisselle Gaitan

Los Angeles-based Steripod is introducing tongue cleaners for the holiday season, along with expanding the number of colors available for their toothbrush protectors and gift sets for each of their products.

New Steripod Tongue Cleaners emphasize the importance of maintaining all around good health, the company and Dr. Jamielynn Hanam-Jahr, DDS, of Beverly Hills Aesthetic Dentistry said.

“The benefits of tongue scraping are well documented.  It removes bacteria and toxins from the tongue surface which cause embarrassing bad breath – a big turn off for those mistletoe moments. The Steripod Tongue Cleaner is unique in that it has a curved ergonomic handle for a better position in your hand.  It also has a triple row of scraping edges to better clean the tongue surface.  It is so comfortable and easy to use I recommend my patients use it daily,” Hanam-Jahr said.

Currently, the Steripod Tongue Cleaners are available for purchase on the company’s website for the suggested retail price of $2.99 for a two-pack and $19.99 for a pack of 24.

Eight new shades of the pods designed to be clipped onto manual or electric toothbrushes also have been added. The new colors are Rose Gold & Champagne Pearl, Crystal Clear Purple & Crystal Clear Silver, Teal & Silver and Black Pearl & Ultra Violet. Each is currently available for purchase on Amazon or the company’s website for the suggested retail price of $5.99 for a two-pack, $19.99 for a four-pack and $3.99 for single packs.

“Steripod has been embraced by tastemakers of all ages – from millennials like Audrey Madison Stowe to moms including Nicole Feliciano of MomTrends. Now available in more than 20 festive colors, it’s never been easier to personalize your pod,” Bonfit director of marketing, Claire Wong said.

To celebrate the new Steripod colors and products, the company plans on awarding holiday shoppers with 15% off Stocking Stuffer Sets which include: 12 Steripod lovers two-packs, or 24 pods, for $69.99; 12 Steripod singles packs, or 12 pods, for $42; and 10 Steripod kids two-packs, or 24 pods, for $59.99.

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