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Chocolate, peanut butter unite in new Snickers bar

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate is pairing its classic Snickers candy with peanut butter.

Snickers Peanut Butter Squared boasts classic Snickers taste, which includes peanuts, caramel, nougat and milk chocolate, but also possesses the rich decadence of peanut butter. Each 1.78-oz. singles pack includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.

"How do you improve the most satisfying candy bar in the world? You add peanut butter," said Debra Sandler, chief consumer officer for Mars Chocolate North America. "We know people love the satisfying taste of Snickers and research told us they also love peanut butter and chocolate. Snickers Peanut Butter Squared is the match made in heaven."

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DeMet’s acquires TrueNorth brand from Frito-Lay

BY Allison Cerra

STAMFORD, Conn. — A nut snack brand now is part of a candy company’s portfolio.

DeMet’s Candy Co. said it has completed its acquisition of the TrueNorth brand from Frito-Lay North America, a PepsiCo division. The acquisition is said to build on the confectioner’s existing portfolio, which includes such treats as Flipz, Treasures and Stixx. DeMet’s is owned by a private equity fund.

"DeMet’s is pleased to welcome the TrueNorth products to its family of brands," said David Clarke, president and CEO of DeMet’s. "These high-quality, all-natural products will provide DeMet’s with many new avenues for growth and innovation, both in market segments that TrueNorth presently competes in as well as in new ones."

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Purple Stuff expands retail distribution

BY Allison Cerra

TOMBALL, Texas — A relaxation/focus soda brand has expanded its market reach.

The Purple Stuff family of beverages has gained retail distribution in 1,264 stores, including convenience stores across the southern United States, according to Funktional Beverages, the brand’s manufacturer.

The sodas, which launched in 2008, are available in Sippin’ Citrus, Berry Calming, Classic Grape and Lean Apple flavors.

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