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Chobani ventures beyond the yogurt aisle

Yogurt-brand expands to dips and beverages

BY Gina Acosta

NORWICH, N.Y. — One of America’s leading Greek yogurt brands is moving outside the yogurt aisle for the very first time. Chobani has introduced two brand new product offerings: Chobani Meze Dips and Drink Chobani. Chobani Meze dips are a new line of Greek-yogurt based dips with four flavors — Roasted Red Pepper, Smoked Onion Parmesan, Three-Pepper Salsa and Chili Lime. Each dip has just 1 g of fat per two tablespoon serving and is low in calories. The 10-oz. containers have a manufacturer’s suggest retail price of about $3.99.

(To view the full Category Review, click here.)

Rolling out nationally in late summer, Chobani will continue its push into new food territories by introducing a yogurt beverage made with only natural, non-GMO ingredients called Drink Chobani. There will be four flavors — Strawberry Banana, Apple Cucumber Spinach, Mango and Mixed Berry.

Drink Chobani bottles in the 10-oz. size will retail for about $2.19.

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Thermos unveils new shaker bottle for smoothie lovers

BY Gina Acosta

SCHAUMBURG, Ill. — More and more consumers are starting their day with protein smoothies, and Thermos is answering the call for the ability to enjoy freshly mixed protein shakes anywhere, with the Genuine Thermos Brand Shaker Bottle.

Designed with the active and nutrition-focused individual in mind, the 24-ounce Shaker Bottle features an integrated and removable stationary mixer that helps evenly blend the protein beverage ingredients. Capacity markings along the side of the bottle assist with measuring ingredients and monitoring intake. The locking, hygienic covered lid flips open with the touch of a button and has an open spout for high flow and easy drinking. The lid also has an integrated flip-up carrying loop for convenient portability.

"Extensive research, testing, and analysis went into the creation of our Shaker Bottle to ensure optimal performance and the best possible consumer experience," says Julie Ryan, senior vice president of sales and marketing, Thermos L.L.C. "We are proud to offer a shaker bottle that allows people to effortlessly include nutritious protein shakes in their daily routines."

Constructed of BPA-free impact-resistant Eastman Tritan copolyester, the Genuine Thermos Brand Shaker Bottle is easy to clean and dishwasher safe. It retails at $14.99 and is available for purchase at Target and Amazon.
 

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Redd’s Wicked introduces a wicked fall beverage lineup

BY Gina Acosta

CHICAGO — Just in time for autumn, Redd's Wicked is amping things up with the launch of a new line of bold new flavors called Limited Release.

Wicked Blood Orange will kick off the Limited Release series followed by additional releases coming in early 2017. Hitting stores nationwide, Redd's Wicked Blood Orange offers a unique taste that blends apple and juicy citrus flavors to create a subtle sweetness. At eight percent alcohol by volume, the moderate dryness of its finish rounds out the body's juicy character, making Redd's Wicked Blood Orange the perfect drink to transition from summer into fall.

"With fall around the corner, we're excited to offer our Wicked fans a new flavor that they can enjoy as they ramp up their night with their friends," said Anup Shah, director of Innovations at MillerCoors. "Wicked has always been the perfect drink to get the party started, and now with Blood Orange people have one more option on top of Wicked Apple, Mango and Black Cherry to enjoy while hanging out with their friends."

Marketing support for Redd's Wicked Blood Orange will include print advertising, television and a partnership with cultural and music publication The FADER.

Redd's Wicked Blood Orange is available nationwide at most retailers in 24 oz cans, 12pk 10oz cans, and some 16oz cans.

 

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