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Chobani breaks ground on Idaho-based production facility

BY Allison Cerra

NORWICH, N.Y. — Chobani announced that it broke ground on a new state-of-the-art, high capacity production facility.

The domestic manufacturing plant, based in Twin Falls, Idaho, will span 940,000 sq. ft. This facility, Chobani said, will create more than 400 jobs and allow the company to bring product innovations to market.

Production at the new plant is anticipated to start in the second half of 2012.

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BeBevCo expands line of relaxation drinks

BY Melissa Valliant

Bebida Beverage Company today announced that it is expanding its product line, which in January will include the new Relax 5, a 2-oz. orange-flavored relaxation shot that contains a supplement blend with melatonin.

“Relax 5 has a great taste and truly is liquid heaven for those who suffer from stress, anxiety and poor sleep,” said Brian Weber, CEO of BeBevCo.

BeBevCo, a developer, manufacturer and marketer of relaxation and energy drinks, will also be offering a three-tier point-of-sale display system to retailers selling the lineup so they can showcase both the expanding Koma Unwind and Relax 5 shots.

Koma Unwind drinks will be extended and rebranded for the UK as Koma Unwind Zero. The taste will remain the same, but the drink will contain a modified supplement blend to meet the applicable guidelines in UK markets.

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Project 7 names VP marketing

BY Allison Cerra

COSTA MESA, Calif. — Project 7 has appointed Laura Wasser as its new VP marketing.

Prior to joining the company, Wasser worked at Hurley — a youth lifestyle brand rooted in surfing, skate, music and art — where she led all marketing strategy, development, and sales execution.

Project 7 is a cause-related company that makes everyday consumer goods that donates funds to seven areas of need when its products are purchased. The company currently has distribution in Walmart stores.

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