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Chips Ahoy!, Nutter Butter cereals have made their debut

BY Gisselle Gaitan

Post Consumer Brands and Mondelēz International have announced their collaboration on the launch of two new kinds of cereal, inspired by the Chips Ahoy! and Nutter Butter cookies.

The Post Nutter Butter cereal will feature bite-sized peanut-shaped pieces topped with a coating that will contain peanut butter. Post’s Chips Ahoy! Cereal will incorporate all the flavors of the cookie into a cereal-sized bite.

"After seeing the excitement from our fans when we brought back the beloved Post Oreo O's last summer, we are eager to bring these two new delicious cookie-inspired cereal renditions to the breakfast table," Roxanne Bernstein, chief marketing officer at Post Consumer Brands, said. "Post Nutter Butter and Chips Ahoy! cereals will delight both new and long-standing fans of these classic cookies. We're excited for our fans to try these delicious new additions from Post."

Both kinds of cereal are available for purchase online and in select retail locations, which can be found on the company’s website.

Lakeville, Minn.-based Post Consumer Brands is a business unit of Post Holdings and one of the top cereal companies in the United States. Mondelēz International contains such brands as belVita biscuits, Cadbury Dairy Milk, Milka chocolate and Trident gum within its portfolio. 

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Mylan introduces Estrace cream generic

BY Gisselle Gaitan

Mylan has announced the launch of its Estradiol Vaginal Cream USP, 0.01%, the first generic version of Allergan's Estrace cream. The company received final approval from the U.S. Food and Drug Administration for the product which is intended to treat vulvar and vaginal atrophy.

“The approval and launch of Estradiol Vaginal Cream strengthens our robust women's healthcare portfolio and our commitment to helping women manage their health across every stage of their lives, from contraception and hormone replacement therapy to certain disorders that are highly prevalent in women, like hypothyroidism. Mylan is now one of only a few companies that will offer Estradiol as an option across four delivery systems – cream, gel, transdermal patch and tablet. This breadth allows us to deliver multiple options and, ultimately, greater value to customers, healthcare professionals and patients. Further, introducing a first-time generic demonstrates our leadership in continuing to create access to high-quality medicine for patients and the U.S. healthcare system,” Mylan CEO, Heather Bresch said.

Estradiol Vaginal Cream USP, 0.01%, had U.S. sales of approximately $449 million for the 12 months ending Oct. 31, 2017, according to data from  IQVIA.

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Rojo’s pico de gallo, queso win Scovie Awards

BY Gisselle Gaitan

Rojo’s, a company specializing in the creation of refrigerated, restaurant-style salsas and chips expanded their product line earlier this year with the launch of Salsa Con Queso and Queso Blanco. The launches joined the Cypress, Calif.-based company’s portfolio of consumables which already included Pico de Gallo Salsa, Salsa Verde and Hatch Chile Salsa.

Along with the new launches, it also was announced that the brand's Pico de Gallo (medium) which contains jalapeno peppers amidst tomatoes and onions, and the Queso Blanco, containing Monterey Jack, cotija cheeses, green chiles and jalapenos; have each respectively earned first place Scovie Awards, the company said.  

“We’re honored to know several Rojo’s products have been adorned with gold once again in the 2018 Scovie Awards. The latest achievements mark our industry honors for the third year running and we couldn’t be more excited to be recognized in this capacity. At Rojo’s, we are also looking to expand into more segments to consistently satisfy consumers and dedicated fans, so receiving first place for our new Queso Blanco Dip and refreshed Pico De Gallo salsa is an exceptional achievement for the brand at a pivotal point in the launch of these items. We’re pleased that these products have delighted dip connoisseurs and that we’ve grown to become the consumer choice for premium foods in the category,” Mark Miller, vice president of marketing at Simply Fresh Foods, said.

Products within Rojo’s line of artisanal salsa and dips can be found in grocery retailers nationwide including, Safeway, Albertson’s, Lunardi’s, Mollie Stones, Food 4 Less, Holiday, Haggens, and Ingles.  

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