BEAUTY CARE

China Glaze develops Magnetix nail lacquer collection

BY Antoinette Alexander

LOS ANGELES — China Glaze, which makes nail lacquers sold at salons and professional beauty supply stores nationwide, has announced the launch of its limited-edition Magnetix nail lacquer collection.

Infused with iron powders that move when exposed to a magnet, China Glaze Magnetix uses magnetic force to create three different designs — starburst, repeating arrows or diagonal lines.

Inspired by bold, sleek, futuristic fashion and art, the China Glaze Magnetix collection features six shades:

  • You Move Me — Luxe gold metallic;

  • Cling On — Gorgeous green metallic;

  • Pull Me Close — Crystal blue metallic;

  • Instant Chemistry — Sophisticated metallic berry;

  • Drawn To You — Subtle metallic lilac; and

  • Attraction — Chic metallic chrome.

China Glaze Magnetix will be available mid-February. Individual shades retail for $10; the China Glaze Magnetix magnets retail for $10 and is sold separately. The collection will be available in a 12-piece counter display and as open stock colors and magnet.

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PFSweb launches e-commerce sites for multiple L’Oréal USA prestige brands

BY Antoinette Alexander

PLANO, Texas — PFSweb, an international provider of end-to-end e-commerce solutions, has announced that it previously signed a five-year agreement with L’Oréal USA to develop and manage multiple end-to-end e-commerce solutions for some of L’Oréal’s most prestigious brands.

Under the agreement, PFSweb has launched customized e-commerce sites for four L’Oréal brands, including Kiehl’s Since 1851, Lancôme, Yves St. Laurent Beauté and Giorgio Armani Beauty, all in calendar year 2010. Two additional brand sites are expected to launch in calendar year 2012. The solutions include order fulfillment, financial transaction management and interactive marketing services. This agreement had been previously announced and referred to as a master agreement with a luxury beauty and fragrance client.

“We chose PFSweb because of their expertise in beauty and cosmetics. With their help we can provide considerably more flexible, functional and effective solutions to our customers,” stated Daren Hull, VP of luxury direct at L’Oréal USA. “By utilizing PFSweb, we are able to give each of our brands unique consideration, while also providing our consumers the same high quality service that they find anytime they experience our brands in stores. We also expect to leverage PFSweb’s expertise to provide each brand with innovative programs that connect directly with our customers.”

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Brightening up shadows

BY Antoinette Alexander

NEW YORK — Makeup is relishing in the joy of color, and eyes are no exception. To tap into the trend of dramatic, defined eyes at the mass level, Maybelline New York has expanded its Eye Studio collection to now include Color Tattoo 24HR Cream Gel Shadow.


The eyeshadow combines intense pigment technology with flexible film formers to create a shadow that packs intense, saturated color. The gel-cream promises to wear for 24 hours. It is available beginning in January and has a suggested retail price of $6.99.

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