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Chex introduces strawberry-flavored breakfast cereal

BY Jenna Duncan

MINNEAPOLIS General Mills has announced the launch of a new flavor to its line of Chex breakfast cereals—Strawberry Chex.

According to the company, Strawberry Chex cereal is a blend of rice and corn squares that are coated in strawberry flavoring. The company says that one ?-cup serving of Strawberry Chex cereal is a good source of whole grains, vitamins and minerals, and contains eight grams of sugar.

General Mills’ global brand portfolio also includes Cheerios, Betty Crocker, Nature Valley, Pillsbury, Yoplait and more. General Mills holds about 100 U.S. consumer brands, and 30 of them generate retail sales of more than $100 million per year.

Suggested retail price is $2.99 for 13.5 oz.

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Bee Movie inspires new honey bottle design

BY Jenna Duncan

HILLSBORO, Kan. Golden Heritage Foods has released its newest line of honey products, just in time for the buzz of “Bee Movie’s” DVD release. Each of the Dreamworks licensed products was designed to look like a character from Bee Movie—including Barry Bee, whose familiar voice is that of comedian Jerry Seinfeld.

The Barry Bee 2-ounce honey bottle is the first of its size to be carried in grocery stores. It will be stocked nationwide by such retailers as Safeway and Wal-Mart. The creators said it is the perfect size for active families and those on the go.

GHF is also using attention generated by OBee MovieO and the Barry Bee honey bottle to educate consumers about recent threats to honeybee colonies and the importance of bees to the food supply.

Honey and other bee-produced byproducts appear in everything from cereal to lip gloss. GHF said bees are the greatest pollinator in nature, increasing the quality and amount of agriculture produced each year by billions of dollars. Bees are vital to the food supply; such crops s almonds, apples, avocados and several types of berries depend on them for pollination.

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Moosehead Light beer meets U.S. markets

BY Jenna Duncan

BOULDER, Colo. The U.S. importing division of Canada’s oldest and largest independent brewery, Moosehead, has announced the U.S. launch of its premium light beer, Moosehead Light. The imported light beer will be available in 10 new markets starting April 2008.

A spokesperson from Moosehead Breweries said this is MooseheadOs first U.S. brand launch. Sales of Moosehead Light already have been very successful in Canada.

Moosehead Light’s metallic blue label and carton were designed to complement the Moosehead Lager label. Moosehead Light will be packaged in the same green glass bottle as the lager.

Moosehead Breweries is family-owned and is, by production volume, CanadaOs third-largest beer producer, after Molson and Labatt breweries.

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