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Chew on this: Trident to donate sale proceeds to Smiles Across America

BY Allison Cerra

PARSIPPANY, N.J. Trident is donating a portion of its proceeds during the first week in September to Smiles Across America, the signature program of Oral Health America that supports dental services to thousands of children in underserved communities nationwide.

Kicking off Sept. 1 and running through Sept. 7, Trident will donate $0.05 for every package of Trident gum purchased to SAA as part of a three-year commitment to help the organization shed light on the importance of pediatric oral health in the United States.

Tooth decay is a common chronic childhood disease in America. Each year, over 51 million school hours are lost as a result of problems related to tooth decay. Trident’s contributions help SAA link local governments, businesses and supporters with care providers and schools to help fight untreated oral disease in children.

“Trident has played a distinct role in oral health for over forty years, since launching as the first sugar-free gum to help fight tooth decay,” said Lesya Lysyj, EVP marketing, Cadbury North America. “By supporting Smiles Across America, we continue to raise awareness about the importance of access to pediatric dental care in the U.S. Now, consumers who chew Trident gum have the chance to help make a difference in the lives of millions.”

To learn more about the Trident and Smiles Across America partnership and the September donation week, visit www.TridentCares4Kids.org.

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TV star teams up with California Raisins to raise childhood hunger awareness

BY Allison Cerra

FRESNO, Calif. Alison Sweeney, “Days of our Lives” actress and host of the hit television show, “The Biggest Loser,” is raising awareness about Feeding America’s childhood hunger initiatives, including the Backpack Program with a popular after-school snack.

California Raisins announced its partnership with Sweeney on Tuesday. The partnership will benefit Feeding America, the nation’s leading domestic hunger-relief charity, and its Backpack Program, designed to meet the special needs of children at risk of hunger on weekends and during school breaks. Backpacks are filled with kid-friendly, nonperishable and vitamin fortified food and distributed to children on the last day before the weekend or before holiday vacation. In addition to providing nutritious food to school children in need, some Backpack Programs provide extra food for younger siblings at home.

“As a mom, I recognize the importance proper nutrition plays in the school performance and overall development of young children,” Sweeney said. “That’s why I’m proud to partner with California Raisins in its efforts to raise awareness of Feeding America’s childhood hunger initiatives like the Backpack Program.”

As part of their effort to raise awareness of Feeding America’s childhood hunger initiatives and to contribute to the fight against domestic hunger, California raisin growers are donating a semi-truck load of raisin snack packs and $50,000 to support Feeding America.

More about California Raisins involvement in the Feeding America program can be found at www.loveyourraisins.com.

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Naked Juice introduces two new flavors to Protein Zone line

BY Allison Cerra

AZUSA, Calif. A juice company has added two new flavors to its workout-recovery beverage line.

Naked Juice has introduced two new additions to the hugely popular Protein Zone line: Mango and Double Berry. With a unique blend of proteins and exceptional taste, these two new flavors are the perfect post-workout beverages that help you get out what you put into your workouts.

Exercising never tasted so delicious with the smooth, refreshing fruit tastes of Mango and Double Berry Protein Zone flavors. As the newest members of the Naked Juice Protein Zone line, both flavors bring more than three servings of fruit (according to USDA standards) and 30 grams of protein per bottle to help fuel strong muscles and a healthy body. Mango offers a juicy flavor burst of mango, orange and apple, while Double Berry delivers a perfect taste fusion of blueberries and strawberries.

Naked Juice’s Mango and Double Berry Protein Zone flavors are available nationwide for the suggested retail prices of $3.99 per 15.2 ounce bottle.

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