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Cherryvale Farms intros instant mug cake mixes

BY Gisselle Gaitan

Makers of the Everything But The… baking mixes, Cherryvale Farms, has added a new line of microwaveable instant mug cake mixes. The Instant Indulgence line, which provides an individual with a cake in over a minute, and comes in three flavors — Brownie In A Minute, Salted Caramel Chocolate Cake In A Minute and Birthday Cake In A Minute.

“We’re thrilled to be the among the first natural foods brands to introduce a rich, delicious, instant dessert that you can create in the microwave,” Cherryvale Farms CEO Lindsey Rosenberg said. “Now, when that 3 p.m. slump hits, instead of visiting the café counter or vending machine, anyone can make a warm, delicious dessert in no time. For those special occasions, Birthday Cake In A Minute means you can celebrate anywhere, anytime, without the work.”

Instant Indulgence products are plant-based, egg-free, dairy-free, nut-free and made without preservatives, artificial colors and flavors, the Santa Cruz, Calif.-based company said.

Cherryvale Farms Instant Indulgence is available for purchase in a carton of six individual baking mixes, and can be found on the company’s website, Amazon and select retail locations throughout the nation.

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Kroger’s Simple Truth clears $2 billion in annual sales

BY Michael Johnsen

Kroger announced Thursday its Simple Truth brand has achieved $2 billion in annual sales.

“Simple Truth is a brand that has earned our customers’ trust through clean labels, fantastic flavors and affordability since its launch five years ago,” Robert Clark, Kroger’s senior vice president of merchandising, said. “Simple Truth has become the second-largest brand sold in our stores, and Kroger is proud to have led the way in making this category more mainstream and accessible, feeding our customers’ appetites for natural, organic and free-from products.”

Earlier this month, Kroger launched its largest-ever own brands customer sales promotion, featuring savings on thousands of Simple Truth and Simple Truth Organic items.

The Simple Truth brand now offers more than 1,400 unique products across multiple categories, including grocery, meat, produce, deli, bakery, baby, household essentials, personal care and Fair Trade Certified.

Kroger introduced Simple Truth in its fourth quarter 2012. With the help of 84.51° insights, Simple Truth will continue to innovate and introduce new affordable items in 2018 that align with customer trends, including increasingly popular categories like beverage, snacking and non-animal proteins.

These growing trends have already inspired the Kroger Our Brands innovation team to develop exciting new items like Simple Truth Organic sports drinks, Simple Truth Organic sparkling coconut waters, Simple Truth fruit and nut bars and Simple Truth meatless entrees.

Simple Truth products are exclusive to the Kroger Family of Stores and customers can purchase the brand in a variety of ways: in a store; through ClickList; or Vitacost.com for ship-to-home delivery.

“If our brands were on the Fortune 500, it would rank No. 138,” Clark said. “Our brands [are] shaping the way we are redefining the customer experience as outlined in our Restock Kroger plan.”

Earlier this month, the Cincinnati retailer announced it is also investing an incremental $500 million in human capital over the next three years as part of its Restock Kroger plan. Kroger announced last week that they are actively recruiting experienced retail and digital and technology talent for new and open corporate and store management roles across its family of companies.

 

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Fetch My Pet app personalizes content for pet owners

BY Gisselle Gaitan

Fetch Labs, creators of the Fetch My Pet iPhone app have curated content designed specifically for pet owners. The product along with the new Discover feature provide exclusive deals on products, services and geolocation activities for users.

“As we charge ahead toward our mission of becoming the go-to resource and community for pet parents, Discover is the next step in our journey,” Greg Tariff, CEO and Co-Founder of Fetch Labs, said. “The pet tech landscape is evolving drastically, as a wide variety of pet brands, from Nestle Purina and Mars Petcare, to Bark & Co, work to engage pet parents. Discover gives pet parents an engaging experience with what they want: new and fun things they can do with their furry friends, and information on topics pertinent to keeping their pets healthy and active.”

Discover also will provide new themes for pet owners, ranging from “Popular Vacation Spots for You and Your Pet” to “DIY Pet Treat Recipes,” several times per week. This information will be serviced from Fetch Labs’ team of dogs and cats, along with that of humans and smart technology, the San Jose, Calif.-based company said.

Fetch My Pet is currently available for download on iOS devices via the app store. Further product information can be found on the company’s website.

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